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02 October 2023

TV prices sag on DSF discounts

By Joseph George

Television prices have hit rock bottom in the UAE this Dubai Shopping Festival. Samsung’s four series 32“ LCD TV has become the cheapest entry level LCD selling for less than Dh1000 in the UAE.

While major brands have introduced major discounts and at times reduced prices, stores on their part have added attractive gift vouchers to add to the frenzy and bring down the prices further.

Salesmen at various electronic stores told Emirates 247 that this is indeed the season to buy television sets. LCDs and LED Television sets are the top movers.

“On an average, over a hundred television sets are sold everyday from our store in Times Square alone,” said a sales staff from Sharaf DG.

Prices of some of the sets have been reduced by almost thirty to forty per cent. “The lowest we are charging for an LCD TV is just Dh840 -  for a Samsung 32” four series, the basic version. It is the lowest price ever for an LCD TV in the UAE market,” said another sales staff from Lulu’s electronics division.

Next to follow is Al Futtaim’s 32” Aftron which is HD ready and selling for just DH899.

Other major brands including Sony and LG have announced major discounts with most of their models. Emax is advertising the Sharp 40” LED television at Dh1799 as the lowest in the market for an LED TV especially a full HD model.

This DSF even 3D televisions, which until last year were some of the most expensive models, are being heavily discounted.  The 32” LG Full HD Cinema 3D TV is being sold at Emax for Dh1999, along with a Dh300 gift voucher.

Panasonic which is marketing its Plasma 3D TVs more aggressively this DSF has reduced its prices of some of its top models by more than Dh2000.  The 55” ST30 model – one of the top end models of 2011, is selling for Dh6999 instead of Dh8999. “In fact, this weekend being the last one before DSF ends, we further reduced the price of the 55’ ST30 model by an additional Dh1000. The offer is valid for just two days on Friday and Saturday. Many salaried employees would have received their wages this month and we wanted to have this special offer for the weekend,” said a sales staff at Sharaf DG.

In an effort to lure tourists and Indian nationals the store has also put up boards explaining how buying a TV for India could be at least fifty per cent cheaper in the UAE this DSF.

According to an advertisement by Sharaf DG a Samsung 40” LED TV for example just costs Rs 29,467 in UAE compared to Rs66,900 in India, a saving of about 56 per cent.

Apart from brand discounts, retail stores also offering gift vouchers to further lure customers. While Emax is offering gift vouchers worth Dh2000 vaild at all Centrepoint outlets, Plug-Ins is offering vouchers worth several hundreds valid in all Marks & Spencer, IKEA, ACE and Interport outlets. Sharaf DG is offering gift vouchers worth Dh100 for every purchase of Dh500 apart from discount vouchers from select outlets.

According to some staff, discounts worth Dh2000 and more have resulted in bulk purchases by some clients who want to export the TVs to Africa. We had two clients buying 100 plus pieces during the last two weeks,” added another sales staff from Emax.