Smart, Integrated, Happiness: How RTA is going to move Dubai

The Supreme Committee for Strategic Planning, at Roads and Transport Authority (RTA), headed by Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of Roads and Transport Authority (RTA), approved RTA’s revised strategic plan 2016-2020.

The objectives of the strategic plan have been revised in keeping with Dubai Government’s drive, and RTA’s values have also been revised, namely, Corporate Reputation, Excellence and Success, Leadership and Teamwork, Happiness and Positive Energy, and Creativity and Innovation.

“RTA’s revised strategic plan is in line with the directives to render Dubai the smartest city worldwide. This concept depends on man as the mainstay of the community by offering distinctive and innovative services capable of bringing happiness to people.

“The updated strategic plan took into account the outcomes of the UAE national agenda 2021, Dubai Emirate Plan 2021, and Dubai Self-driving Transport Strategy aimed at making 25% of all transportation trips in Dubai self-driving by 2030,” said Al Tayer.

“The strategic goals have been divided into three main themes namely, Community, Transportation Systems and Internal Efficiency. The Community theme includes three goals.

“They are Smart Dubai, which aims to enhance communication, integration, and cooperation, manage information, improve and sustain solutions and smart government services, and figure out smart solutions for transport, roads and traffic.

“The second goal is Integrated Dubai, which aims to improve integration between transportation planning and urban planning, make roads and transportation systems friendly for all, and preserve national identity.

“The third goal is People Happiness, which aims at gaining the lead in bringing happiness to people, ensuring harmony and happiness with customers, and ensuring positive energy at work,” continued Al Tayer.

“The second theme, which is related to transport systems, contains two strategic goals: The first goal is ensuring Smooth Transport for all by encouraging public transit, improving and developing sustainable roads and transport network, managing travel demand and congestion, and drafting effective policies and legislations for transport and traffic.

The second goal is ensuring Safety and Environmental Sustainability, which includes enhancing traffic safety to reduce accidents and deaths, promoting transport environmental sustainability, ensuring sustainability, occupational health and safety and enhancing security sustainability,” elaborated Al Tayer.

“The third theme, which is related to Internal Efficiency, includes three strategic goals: Financial Sustainability, through which RTA seeks to develop and diversify revenues, foster partnership with the private sector, and improve financial efficiency.

“The second goal, which is Advance RTA, intends to attract, groom and safeguard talents, promote excellence and knowledge management, improve quality, operations and corporate governance, gain the lead in innovation and creativity, and develop relationship with partners and suppliers. The third goal is Assets Sustainability, by leveraging the efficiency of asset management, achieving optimal assets performance, and maximizing assets value,” concluded Al Tayer.

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