Young visitors to Burj Khalifa, the global icon by Emaar Properties, will be enthralled to meet none other than the loveable Mr Burj, the new official mascot of At The Top, Burj Khalifa Sky and At The Top, Burj Khalifa, the two popular observation deck experiences in the tower.
A replica of Burj Khalifa, Mr Burj is born from the wish of Omar, a fictional Arab boy, to have his toy come to life. Pronto! Mr Burj arrives and takes him on some leisurely, adventurous, entertaining and educational experiences.
The adventures of Mr Burj and Omar, who is joined by his friends, are represented in comic strip teasers now available on Burj Khalifa’s social media networks.
Mr Burj will make an official appearance to welcome young ones and families to At The Top, Burj Khalifa, as they celebrate the summer vacation, with personal meet-and-greet sessions.
The mascot will be available for photographs with visitors to Burj Khalifa. Soon, Mr Burj’s dedicated merchandise will be available at the At The Top, Burj Khalifa retail store on the ground floor of The Dubai Mall, next to the entrance to Dubai’s most popular attraction.
The mascot can also be spotted soon at several other destinations including at The Dubai Mall, where it is set to have a face-off with the mascots of KidZania, the children’s edutainment city and Sonic at the Sega Republic.
Mr. Burj will take on himself to play with young visitors and undertake role-play activities.
The At The Top, Burj Khalifa journey includes two experiences: Visitors can opt to tour At the Top, Burj Khalifa SKY, at 555 metres (1821 ft) high, which holds the Guinness World Record. Located on Level 148, At the Top, Burj Khalifa SKY opens to unmatched views. It also has a premium lounge with five-star hospitality services.
Visitors will also tour Level 125 that serves as a tribute to Arab arts and culture. They can also take in 360 degree views of the city with signature Viewfinders while ‘Dubai – A Falcon’s Eye View’ allows visitors to view Dubai from an entirely unique perspective.
The second option is to visit Level 124 to visit the observation deck with an outdoor terrace that opened in 2010 and continues to be one of the sought-after leisure attractions in the city.
At 828 metres (2,716.5 ft), the 200 plus storey Burj Khalifa has 160 habitable levels, the most of any building in the world. It also holds the Guinness World Records for the Tallest Building, the Tallest Man-made Structure on Land Ever and Highest Restaurant from Ground Level for At.mosphere.