Sheikh Mansour bin Mohammed bin Rashid Al Maktoum on Thursday opened the Big Boys Toys 2012, the Middle East's premier lifestyle event, at Atlantis The Palm, Dubai.
Sheikh Mansour toured the venue of the event which is organised by Artaaj Events and is bringing together the latest technologies and the biggest brands along with high-impact entertainment features.
"We have so many new and exciting products featuring at the show, more than any previous editions of Big Boys Toys, and the wait is finally over," said Raha Moradi, Exhibition Director, Artaaj.
"This weekend, the UAE will get up close and personal with some of the most desired products ever seen in the region, exclusively available at Big Boys Toys," she added.
The event, which is set to run till February 11th, will feature the exclusive products and services for the man who 'wants it all'. From limited edition super cars to personal aircrafts and luxury products never before seen, and unique features and experiential activities, the show brings the most desired items together in one ideal location