Mall of the Emirates has announced higher quality of entertainment and bigger prizes for the forthcoming Dubai Shopping Festival, set for January 2 until February 2.
During this month, Mall of the Emirates will introduce three shopping zones within the mall: Stylista, Travelista and Decorista.
Stylista consists mostly of luxury fashion, jewellery stores in the Central Galleria, Fashion Dome and Via Rodeo areas. Shoppers who spend Dh650 at any store within the Stylista zone will get a chance to win a 2014 Bentley GT V8.
Sports, outdoor and leisure stores situated near Ski Dubai are categorised as Travelista where shoppers who spend Dh450 can win a first-class and five-star experience to Rio de Janeiro.
Decorista covers the home ware, electronics and furniture outlets. By spending Dh450 within Decorista zone, shoppers can win a makeover worth Dh100,000.
“This zoning will correspond to the shopping scheme, which will reward shoppers according to personal preferences. The prizes will be on display in the respective zones throughout the festival to stimulate shoppers’ interest,” said Fuad Mansoor Sharaf, Senior Director – Property Management, Shopping Malls for Majid Al Futtaim Properties.
Beginning January 12 until the 21, Mall of the Emirates will host the Bubble Gum Pop extravaganza, a musical and entertainment show at which 49 performers and dancers will take the stage. Each show will feature a 14-piece band for a fun sing-a-long.
Following the intro, the show will kick off with Britain’s Got Talent finalists, World Championship Street Dance winners and TV sensations, Nu Sxool - a dance troupe of 17 young street dancers who will take the stage. The show continues with a tribute to pop star darling Katy Perry. Hit songs including Roar, Teenage Dream and Firework are performed.
Finally, the superstar boy band today, a tribute to One Direction will end the show. The One Direction performers will sing top hits including ‘That’s What Makes You Beautiful’, ‘Little Things’ and ‘Best Song Ever’..
Mall of the Emirates will be extending its operational hours from 10am to 1am, while restaurants, coffee shops and food court outlets will be open until 3 am.
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