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24 April 2024

Dubai firmly positioned as world's must-visit destination for NYE celebration

By Wam

The iconic New Year's Eve fireworks display by Emaar Properties, the global property developer, at Burj Khalifa, the world's tallest building and Downtown Dubai, captivated the world and put the international spotlight on Dubai, alongside the largest fireworks display and celebrations held in the city at The Palm Jumeirah, The World Islands, and Burj Al Arab.

With millions of visitors - both residents and tourists - building the excitement in Downtown Dubai, the Burj Khalifa fireworks display was a true spectacle of artistic creativity. Ten stunningly different firework sequences on Burj Khalifa marked the run-up to a musical countdown for the New Year.

Each display also told the world a story - of the UAE's inspiring success, Dubai's positivity and ambition, and the design narrative of Burj Khalifa, which is choreographed to the captivating melody of symphonic orchestra music of Downtown Dubai, 'The Centre of Now.'

Abdulla Lahej, Group Chief Executive Officer, Emaar Properties, said: "The celebrations in Dubai now serve as a true benchmark for New Year's Eve galas across the world. Colourful, spectacularly planned, and creatively executed, the events also underline the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to offer a flourishing, inspirational, and dynamic growth environment in the city, for people from around the world."

He added: "Emaar's Downtown Dubai New Year's celebration is our tribute to the nation, our leadership, and the people. Having achieved iconic status in a very short span of time, the festivities are a catalyst for the tourism and events industry, and will continue to build Dubai's reputation as the must-visit destination, along with Sydney, New York, and London, among others."

Starting off with a dramatic countdown through a display of effects racing up to the pinnacle of Burj Khalifa, 828 metres high, the fireworks began with spectacular sequences including a colourful salute to the nation with the colours of the UAE National Flag.

Silver pearls lend an unmatched ambience in a sparkling celebration of Dubai's success, especially with its win to host the World Expo 2020.

Another stunning display was the tribute to Burj Khalifa, with the fireworks evolving into petals, wrapping the tower much like the Hymenocallis desert flower, which inspired the design of the building.

The Downtown Dubai New Year's Eve Gala was held with the support of the Emirate's key government entities including Dubai Police, Dubai Civil Defence, the Roads '&' Transport Authority, and Dubai Ambulance Corporation, among others.