Dubai kicks off major gold promotion scheme

Cash prizes totalling Dh2 million on offer as part of Dubai Shopping Festival

The Dubai Gold and Jewellery Group has kicked off a gold promotion scheme as part of the latest Dubai Shopping Festival with opportunities to win 15kg of gold and cash prizes totaling Dh2 million.

As the City of Gold gears up for the latest Dubai Shopping Festival, the Dubai Gold and Jewllery Group has announced its plan to lure gold buyers with prizes totaling 13kg of gold through daily and weekly raffle draws coupled with 500 gold coins through hourly SMS draws and instant cash prizes totalling Dh2 million.

Announcing details of the 2013 DSF gold promotion offers for the 32-day-long festival, the DGJG will offer gold buyers five chances to win gold – three chances to win a gold coin every hour through an hourly SMS draws in addition to a quarter kg of gold to be won in daily and 1kg of gold in five weekly raffle draws.

Unlike the past when the group was offering one mega pize to a single winner, the prize incentive is spread across many gold buyers this time.  The forthcoming gold promotion is supported by four key sponsors – Joy Alukkas, Malabar Gold, Meena Jewllers, Sky Jewller and three sponsors Atlas Jewllery, Kanz Jewellers and Chittillappilly Jewellers.

Over 100 jewellery retail outlets across Dubai will participate in the campaign that presents customers with a chance to win one gold coin every hour in the hourly SMS draw, three gold coins at the end of the day through a mega daily SMS draw and 20 gold coins in the final mega SMS draw. This is in addition to quarter kilo of gold in daily and 1 kg gold each in five weekly raffle draws.

To participate in the draws, customers have to spend Dh1500 on gold jewllery purchases or Dh800 on the ‘Expo 2020 Dubai Candidate City’ special edition gold coin from any of the participating outlets.

Through a scratch and win promotion, gold buyers can also get a chance to win cash prizes totaling Dh2 million per day. This is open to customers who buy diamonds, pearls and watches. Any one spending Dh1,000 or more on diamond jewellery, pearls or watches is entitled to one scratch win coupon and a chance to win instant cash. The group has also launched a special edition 4-gramme gold coin to celebrate Dubai’s candidature status for the Expo 2020 bid.

Sunny Chittilappilly, chairman of DGJG, said: “This year we are offer five chances to win gold during DSF, with 454 winners and gold to be won every hour through SMS draws. This is in addition to the daily and weekly raffle draws for quarter and 1 kg gold.”

Saeed Mohammed Mesam Al Falasi, Director, Strategic Alliances Division, Dubai Events and Promotions Establishment, said. “The UAE is currently bidding to host the World Expo 2020 in Dubai and it is indeed an excellent initiative by the Dubai Gold and Jewellery Group to offer specially minted ‘Expo 2020 Dubai Candidate City’ gold coins during their DSF promotion.”

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