Dubai launches shopping festival drive in Saudi

Dubai has kicked off a promotion campaign in Saudi Arabia for its upcoming shopping festival, telling citizens in the Gulf Kingdom that the event would involve more than 6,000 shops and discounts of up to 74 per cent.

Ibrahim Al Saleh, the festival coordinator, urged Saudis to come to Dubai for the event which he said would also include draws for jewelry, a large number of luxury cars and other valuable gifts.

He said Dubai is already a key destination of Saudi visitors, attracting nearly 230,000 nationals from the Gulf Kingdom in the first half of 2010, an increase of 25 per cent over the same period of 2009, when 185,000 Saudis came to Dubai.

“We have launched our promotional drive for the festival in Saudi Arabia given its position as the biggest tourist exporter to Dubai,” he told Saudi newspapers.

“This year’s festival will be held under the title ‘one world…one family’….it will involve more than 6,000 shops and 50 malls, offering discounts of up to 75 per cent on a large number of products…the festival will also include more than 150 events for 32 days…these events will also include valuable gifts.”

He said the festival, an annual event and the biggest in the region, would comprise draws for luxury Lexus and Nissan cars, jewelry and other items, adding that famous Arab singers and dancers would participate in the event.

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