The Dubai Taxi Corporation (DTC) at the Roads and Transport Authority (RTA) recently rolled out the ‘Happiness Indicator’ with the aim of measuring the extent of happiness derived by employees, cab drivers with the services provided to them.
The move is part of DTC’s endeavours to raise the satisfaction of employees and motivate them to increase productivity.
Dr. Yousef Al Ali, CEO of Dubai Taxi Corporation at the RTA, said: “The launch of the Happiness Indicator by DTC conforms to the Dubai government’s drive to measure the happiness level of community members in a bid to maximise it and ensure the development drive is human-focused. The Happiness Indicator is a kind of a questionnaire where the employee and the driver can report in a transparent manner his or her impressions about the level of happiness with the job he or she is doing (happy, neutral, unhappy). Weekly reports capturing the results will then be compiled and analysed, and accordingly initiatives and projects addressing such needs will then be developed. The system will be provided at the drivers’ accommodation and various facilities of the DTC.
“DTC is keen on offering multiple initiatives and initiatives targeting 427 employees and more than 11,000 drivers in a bid to raise their satisfaction, considering them ambassadors and a true mirror reflecting the policy and strategy of the DTC in the Emirate. The introduction of the Happiness Indicator stems from the deep conviction of the DTC that the happiness of employees and drivers reflects positively on the overall job performance and operational efficiency. Thus contributing to realizing the vision of the DTC of: Pioneers in Passenger Transport Services,” said Al Ali.