Dubai to fine individuals, businesses for illegal use of Dubai brand logo

Department of Economic Development (DED) in Dubai has said that businesses and individuals who use the Dubai brand logo without official authorisation will be penalised.

Any business or individuals wishing to use the Dubai brand logo across any activity must first get approval from Dubai Tourism (Department of Tourism and Commerce Marketing).

The prior approval is mandatory – and will need to be sought through the application of a consent form to ensure its proper and authorised use, Dubai Tourism and the DED said in a statement.

DED said that it will perform regular checks across the emirate’s stores as part of the Consumer Rights Campaign to check for any violations of the brand’s usage.

The department will work along with Dubai Tourism to protect the brand by notifying businesses and individuals who carry illegal merchandise, and penalising businesses and individuals upon violation, the DED said.  
Dubai Tourism is collaborating with the DED in Dubai to officially implement and regulate the terms of use for the Dubai brand logo, the agency noted.  

The move underscores closer market monitoring to ensure Dubai maintains its competitive edge as a trading hub as well as investment destination, and a sharper focus on intellectual property (IP) protection.

Commenting on the partnership, Director General of Dubai Tourism, Helal Saeed Almarri, said: “Through enhanced collaboration between Dubai Tourism and the Department of Economic Development we are in a strong position to protect the Dubai brand logo and safeguard its integrity. This formality is significant in helping to further elevate Dubai’s exposure via branding, as we collectively work together towards achieving our goals and targets for Dubai.”  

Director General of the Department of Economic Development Sami Al Qamzi, added: “It remains a top priority to enforce and protect all IP rights in efforts to strengthen Dubai’s reputation as a competitive business destination and enhance the UAE’s position across global competitiveness rankings. We aim to do regular checks on all stores across the emirate to further assist Dubai Tourism in achieving its goals and ultimately meeting their 2020 visitor target.”

Follow Emirates 24|7 on Google News.