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18 April 2024

Emirates is UAE's most positively perceived home-grown brand

New rankings showcase top 10 brands with the highest 'Buzz' scores over the last 12 months. (Supplied)

By Staff

Emirates is the UAE’s most positively perceived home-grown brand in 2014, followed by Dubai Mall and Emaar, according to the BrandIndex rankings, according to  YouGov’s first Home-Grown Annual BrandIndex Rankings.

The new rankings, which focus on brands born out of the United Arab Emirates, showcase the top 10 brands with the highest ‘Buzz’ scores over the last 12 months.

Airlines, major attractions, FMCG and real estate brands take up many of the top 10 positions and resonate most positively amongst UAE residents in 2014.

Emirates, which generated the highest levels of Buzz for itself with a score of 52.2, formed a number of new partnerships in the last 12 months with leading entertainment names including Arab Idol and the Australian Open.

The brand also ranks second in Global Annual BrandIndex Rankings in the UAE.

The UAE’s largest property developer, Emaar, announced a string of new developments in quick succession during 2014, and closed the year hosting the world’s most watched New Years’ Eve spectacle in Downtown Dubai.

As a result, the brand sits behind Dubai Mall with a score of 35.4.

The nation’s favourite dairy brand, Al Rawabi, has grown to become a staple part of the average diet within UAE homes, consistently maintaining a third of local market share.

Al Rawabi was the first dairy producer in the UAE to pack fresh milk in plastic bottles, and the first company to introduce 100% natural and fresh orange juice. The brand sits in fourth position with a score of 33.9.

Entering the rankings in fifth place is Masafi, the brand of choice for water in the UAE.

Established in 1976, Masafi has been at the top of the UAE water market for three decades.

As well as featuring in the top 10 home-grown Buzz brands, it is also the top water brand in the 2014 Global Annual BrandIndex Rankings, scoring 31.5 in 2014.

Emirates NBD is one of the most valued financial services providers in the Middle East, with high Buzz scores to match.

Scoring 31.2, not only does it hold sixth position in the top 10 Home-Grown Rankings, it is also the top brand in the Banking category for the Annual Global BrandIndex Rankings in 2014.

Etihad Airways’ brand Buzz also scores highly, placing it in seventh position over the course of 2014 according to BrandIndex.

It is amongst the fastest-growing airlines in the world, and the last 12 months saw them unveil a number of innovations which increased their Buzz score to 30.2. Positive coverage around the Arabian Travel Market had a particularly strong impact on this score.

At number eight is Al Ain, the largest vertically integrated dairy producer in the UAE.

With a score of 30.1, this leading brand still upholds its traditions and values by being close to its consumers; this closeness no doubt helped it reach the top 10 Home-grown Brand Rankings in 2014.

In ninth place with a score of 28.9 is Mall of the Emirates, which currently features more than 560 international brands.

The compelling family leisure mall includes many brands that score highly in YouGov’s BrandIndex Buzz Rankings, including Magic Planet, Vox Cinemas, and the world-renowned Ski Dubai - the Middle East’s first indoor ski resort and snow park.

Completing the UAE’s top 10 Home-Grown Annual BrandIndex Rankings for 2014 is Al Ansari Exchange.

The UAE’s most checked-in location on Facebook in 2014 is Dubai Mall, which made waves last year with the introduction of King Croc, one of the largest crocodiles in the world.