Etisalat, one of the largest telecommunications companies in the Middle East, is considering cutting phone call rates again although they are already the lowest in the oil-rich Gulf, its CEO was reported on Thursday as saying.
Saleh Al Abdouli said Etisalat is planning to conduct a study on the costs of its network and service operations ahead of a decision to make further call rate cuts.
Quoted by the Dubai-based Arabic language daily Emirat Alyoum, he said Etisalat had slashed service and call rates by nearly 50 per cent over the past few years.
“This means that the telecom service and call rates in the UAE are the cheapest in the Gulf Cooperation Council (GCC),” he said.
“But we are considering cutting them further…we do not mind making further service and call rate reductions,” he said, adding that Etisalat has earmarked Dh2.5 billion for its 2014 projects, covering network upgrade and expansion of capacity.
“These projects are intended to upgrade our network further and to expand capacity to match the sharp increase in demand for telecommunication services in the UAE.”