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20 April 2024

Expo 2020 Dubai partners with SAP to enable ‘Made-for-You’ experiences for millions of visitors

By Wam

SAP, a global leader in innovative software solutions, has become Expo 2020 Dubai’s first international Premier Partner and will support the delivery of personalised experiences to millions of visitors from around the world.

As Expo 2020 Dubai’s newly appointed Innovative Enterprise Software Partner, SAP will co-innovate on real-time technology platforms that enable organisers and exhibitors to instantaneously analyse data to identify visitor trends. These insights will be used to help tailor each visitor’s experience to their preferences.

This could enable visitors arriving at Expo 2020 Dubai to be informed of the quickest route to their preferred pavilions with suggested stops on the way, or being directed to see the latest virtual reality advances because they are technology enthusiasts.

To achieve this, SAP’s innovative real-time technology solutions have the potential to transform transactions and analytics leading up to Expo 2020 Dubai into insights that inform and inspire action.

Such insights will not only help Expo 2020 Dubai to satisfy individual needs but also ensure a ‘made-for-you’ experience across all parts of their Expo journey, including hospitality, transportation and telecommunications.

H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Expo 2020 Dubai Higher Committee, said the partnership would help deliver an exceptional experience for each visitor.

"SAP has a long track record of providing trusted, best-in-class enterprise solutions that are essential to the planning and operations of Expo 2020 Dubai," Sheikh Ahmed said.

"We are building a tremendous base of technology enablers that collectively provide thoughtful, connected experiences. SAP will help us be smarter, more innovative and more efficient in our approach to providing exceptional experiences along the journey to Expo as well as during the event."

Expo 2020 Dubai is expected to run more than 20 real-time solutions on the SAP HANA in-memory platform and the SAP S/4HANA real-time business suite.

Bill McDermott, CEO of SAP SE, said the partnership would add to Expo 2020 Dubai’s credentials as a cutting-edge ‘mega event’, showcasing the very latest 21st century technology to a global audience supported by more than 180 countries.

"SAP's enduring vision is to help the world run better and improve people's lives. The opportunity to co-innovate with Expo 2020 Dubai strengthens SAP's position as the world's digital business platform. Millions will travel to one of the smartest cities in the world to feel the power of breakthrough innovation. With SAP's global scale, we are proud to help support Expo 2020 as the most technologically advanced and inspirational mega-event in the world."

The agreement with Expo 2020 Dubai is the latest partnership between SAP and UAE public and private-sector organisations. SAP also supports the development of knowledge and skills in the region through the Dubai-based SAP Training and Development Institute.

SAP will also leverage experience from its Future Cities programme, which works with more than 4,500 local government authorities, including Barcelona, Cape Town and New York, to find innovative technological solutions.

Expo 2020 Dubai will be announcing further key partnership deals in technology and in other areas in the near future as it prepares to host the first World Expo to be staged in the Middle East, Africa and South Asia (MEASA) region.