The Compassion Campaign from the UAE to our people in the Levant to help one million refugees and relieve their suffering during winter.
In response to an invitation from the President His Highness Sheikh Khalifa bin Zayed Al Nahyan and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to support the ‘Tarahamo’ campaign, the Ministry of Finance (MoF) has launched an internal initiative to collect donations from its employees for thousands of refugees in the Levant.
The Tarahamo campaign provides relief for refugees that have been affected by ‘Huda,’ the snowstorm that recently hit the region.
MoF has collected donations from its staff in Abu Dhabi and Dubai, in collaboration with the UAE Emirates Red Crescent, which will provide relief materials to the refugees.
Bee’ah holds internal fundraising initiative
Bee’ah, the Sharjah Environment Company, has run a donation event at its head office to raise money for the refugees based in camps around the Levant area, as well as making its own donation of Dh235,000 to the cause. All proceeds are to go to the Emirates Red Crescent to purchase winter supplies for the refugees.
The event follows the directives of President His Highness Sheikh Khalifa bin Zayed Al Nahyan. The UAE launched a humanitarian initiative to help alleviate the suffering of the refugees based in several camps around the Levant regions, in the face of the snowstorm Huda, which has already claimed the lives of four refugees, including children.
The Bee’ah team was encouraged to donate money and winter supplies, including blankets, jackets, gloves and scarves. In attendance was Salim bin Mohamed Al Owais, Chairman of the Board of Directors of Bee’ah, who made the donation of Dh200,000 on behalf of the company, presenting a ceremonial cheque to a representative of Red Crescent.
Speaking about the initiative, Meera Taryam, Director of Environmental Services and Education at Bee’ah, said, "His Highness’s Tarahamu (UAE Compassion) campaign for refugees is an extremely important and worthwhile cause, one which we feel a strong duty to get behind. The team at Bee’ah feels that this donation-raising initiative was the very least we could do to hopefully provide some relief to refugees in extremely dire conditions, with no electricity and very limited food and water. The efforts by Red Crescent to provide winter supplies to the refugees are absolutely critical, especially in the face of the hostile storms battering the Levant area."
Dh112,000 donated by du staff
In support of the #UAECompassion campaign launched under the directives of the President His Highness Sheikh Khalifa bin Zayed al Nahyan and under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, du’s employees donated Dh112,000 and winter clothes to the UAE Red Crescent Authority.
The donation was presented to Mohammed Al Zaroni, UAE Red Crescent Manager in Dubai, by Hala Badri, Vice-President, Brand and Communications, du, in the presence of senior representatives from both companies. Funds were collected from du employees through donation boxes placed in du’s premises in Dubai Media City, Dubai Academic City, Fujairah Call Centre, and Al Barsha. Donations of warm clothing were also accepted and 13 volunteers from du assisted in helping to pack them.
Badri said: “Once again, our colleagues have truly demonstrated their strong spirit of compassion for helping communities in need. Their generosity is inspirational, and we are proud to have such empathetic people working with us. We are committed to supporting all humanitarian initiatives launched by the UAE, in order to play our part in alleviating the strife of our brothers and sisters in needy communities around the world. Our thanks go to the leadership of the UAE, to His Highness Sheikh Khalifa and His Highness Sheikh Mohammed, for setting such a strong humanitarian example on a national and global scale.”
Al Zarouni expressed his appreciation for du’s immediate response by supporting the campaign through the allocation of SMS numbers for customers to donate through, and by collecting donations -- both money and in kind. The contributions will alleviate the suffering of the refugees in the adverse weather conditions they are facing. He added that the campaign was able to surpass its goals thanks to the unrivalled response of the UAE’s community.
“The UAE’s generosity resembles humane warm winds that will reduce the effects of the cold blizzard,” he said.
Week-long UAE campaign concludes
On Tuesday the UAE wrapped up a humanitarian week, in accordance with directives from the President His Highness Sheikh Khalifa bin Zayed Al Nahyan, and with follow-up by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to raise funds for refugees and others in the Levant to help them survive the recent powerful snow storm ‘Huda.’
Officials announced that the UAE Compassion Campaign (‘Tarahmu’ in Arabic) has raised more than Dh208 million in financial donations and hundreds of tonnes of material assistance worth Dh20 million, thanks to the enthusiastic response to the President's humanitarian appeal from government institutions, non-government organisations and individuals.
Sheikh Mohammed bin Rashid has instructed humanitarian and relief agencies in the UAE to continue delivery of humanitarian assistance to refugees and other people in Jordan, Lebanon, Palestine and Iraq's Kurdistan throughout the winter season. UAE aid agencies will distribute winter relief materials and food assistance to help them endure freezing temperatures.
Mohammed bin Abdullah Al Gargawi, Minister for Cabinet Affairs and Chairman of the UAE Compassion National Committee, stated that early directives from the President had contributed significantly to rescuing thousands of people from the Middle East's most severe snowstorm and has drawn the attention of the international community to the suffering of millions of refugees and other people in the Levant and Iraq due to the harsh winter weather.
International appreciation, he noted, continued to pour into the country in response to the President's humanitarian efforts, adding that UN Secretary-General Ban Ki-Moon has underlined the role Sheikh Khalifa is playing in international humanitarian work.
Al Gargawi noted that the daily, close follow up of Sheikh Mohammed bin Rashid of the relief operations had been instrumental in the swift delivery of assistance to those in need before the snowstorm reached its peak. ''Our humanitarian organisations have achieved an international precedence by delivering relief assistance to the Levant in less than 12 hours.''
The campaign aimed at helping one million people and refugees in camps in Jordan, Lebanon, Gaza and other Palestinian regions, to survive a harsh winter as the Levant countries continue suffering from a devastating snow storm ‘Huda.’
He also announced that as of the final day of the week-long humanitarian campaign, more than Dh208 million was raised, in addition to assistance in kind of Dh20 million. However, relief agencies working on the ground estimate that the number of beneficiaries would rise to over two million.
Al Gargawi said the daily field follow up of Sheikh Hamdan bin Zayed Al Nahyan, Ruler's Representative in the Western Region and President of Emirates Red Crescent (ERC), has notably contributed towards facilitating distribution of aid and ensuring success of the campaign in the country as well as outside.
"At the end of the Emirati humanitarian week, we can say that the UAE, its wise and generous leadership and people who are distinguished with noble humanitarian characteristics, have proven that the country will always follow in the footsteps of and values inculcated by the founding fathers."
The total aid raised by the campaign in six days has reached 450 tonnes of food stuff and medical and winter assistance, exceeding Dh20million in cost.
The campaign also launched an air bridge and provided aid to over 520,000 persons at the beginning of the snowstorm.
The air bridge will continue in the coming days to transfer assistance such as heating equipment, winter clothing and food items, which are still being received at the ERC stores across the country.
The aid reached the affected people and refugees in Jordan, Lebanon, Iraqi Kurdistan and Palestine and the UAE Compassion Campaign exceeded its goal which was to provide aid to a million refugees by raising financial and in-kind assistance, eventually benefitting more than two million refugees in the coming period.
Central Bank directs banks to contribute
The Central Bank of the UAE issued directives to all banks operating in the UAE to participate and contribute to the UAE Compassion campaign (Tarahamu)) by placing the campaign’s logo on all ATMs.
The move is in response to the call by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, upon all ministries, government institutions and departments, and the private sector in the UAE to react to the directives of the President His Highness Sheikh Khalifa bin Zayed Al Nahyan, by launching an urgent humanitarian campaign (UAE Compassion) for the relief efforts to protect refugees from the bitter cold Levant winter.
The Central Bank also called on its employees at its Head Office and branches, to participate and contribute to the campaign in cash or kind, and provided containers for receiving donations, which would later be pooled and forwarded to the UAE Red Crescent.
The Central Bank wishes to confirm its belief that the humanitarian initiatives launched by our leadership further solidifies the humanitarian principles of supporting and helping the needy, and demonstrates the compassion and solidarity of UAE citizens and residents with their brothers in the Levant.
Indians take part in UAE compassion project
The Indian community is actively taking part in the UAE Compassion Campaign. Parishioners of various churches in the UAE are actively collecting clothes and food.
The Supreme Head of Indian Malankara Orthodox Church and Catholicose of All The East Moran Mar Baselios Marthoma Paulose II has instructed all church members in UAE to actively participate in the campaign.
The charity project has received overwhelming response. An encyclical by the Primate read in all Indian Orthodox churches in UAE during worship on Friday, praised the magnanimity of UAE leaders.
Abu Dhabi-based Lulu International Group has donated Dh1 million to the UAE Red Crescent.
"This is a very noble and humanitarian project and I urge each one of us to support this in whatever way we can and show our solidarity with the visionary and humanitarian leaders of the UAE," said M A Yousuf Ali, Managing Director, Lulu Group.
In various churches of UAE, extensive arrangements are in place to collect winter clothes, blankets and food supplies in association with UAE Red Crescent Society, under the leadership of the vicars of Dubai, Abu Dhabi, Sharjah, Al Ain, Fujairah and Ras Al Khaimah parishes. A spokesman for the church said parishioners have great concern for suffering people and said that they have wholeheartedly pledged to contribute generously. The Indian Malankara Orthodox Church has been a regular participant in charity drives in UAE in the past.
EARLIER REPORT: The Compassion Campaign to help refugees affected by the cold wave in the Levant has raised Dh195 million to date, according to the UAE Red Crescent Authority (RCA).
ERC receives two donations of Dh1m
The Emirates Red Crescent (ERC) has received donations of Dh1 million cash each from the General Authority for Islamic Affairs and Endowments and Al Jaber Group in support of the Compassion Campaign launched by the President His Highness Sheikh Khalifa bin Zayed Al Nahyan.
The campaign is being followed up by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
Known in Arabic language as ‘Tarahamu Campaign,’ the humanitarian gesture aims to provide urgent winter relief aid to the refugees and displaced people affected by the snowstorm, which hits the Levant and Iraq.
Dr. Mohammed Ateeq Al Falahi, Secretary General of the ERC, received Dh1 million from Mohammed Obaid Al Mazrouei, Executive Director for Islamic Affairs, when he met him in his office on Monday. Al Falahi appreciated the response of the authority to alleviate the suffering of the victims of the snowstorm.
Al Mazrouei commended the campaign launched by the leadership, adding that the humanitarian gesture reflects the leadership's keenness to provide relief aid to the needy.
Al Falahi also received the donation worth Dh1 million from Obaid Khalifa Al Jaber Al Marri, Chairman of Al Jaber Group, in support of the Compassion Campaign.
Meanwhile, the Emirates Red Crescent (ERC) continued its intensive relief campaign for distribution of winter aid to Syrian refugees in Jordan, who were affected by the snowstorm that hit the Levant and Iraq.
Dr. Hamdan Musallam Al Mazrouei, Chairman of the Board of Directors of the Emirates Red Crescent, who oversees the process of distribution of the UAE aid, said this campaign comes in implementation of the directives of the President His Highness Sheikh Khalifa bin Zayed Al Nahyan, and follow-up of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
In a statement to a correspondent of the Emirates News Agency (Wam), part of the Emirates media delegation currently in Jordan to cover the distribution of winter aid process, Al Mazrouei said that an Emirati cargo plane arrived at Amman airport on Sunday, carrying 40 tonnes of winter material as part of an air bridge through which thousands of tonnes of aid has been transported following orders of the President His Highness Sheikh Khalifa.
This will be followed by a convoy carrying assistance in kind that is meant for winter and has been donated by philanthropists as part of the Show Compassion Campaign, or ‘Tarahamu,’ launched under the directives of the President His Highness Sheikh Khalifa.
Al Mazrouei said that the directives of Sheikh Hamdan bin Zayed Al Nahyan, Ruler's Representative in the Western Region and Chairman of the Emirates Red Crescent, emphasised the need to provide aid for Syrian refugees as quickly as possible and focus on the necessary materials in such extreme cold climates, including heaters and fuel oil, as well as clothing and winter blankets.
Al Mazrouei confirmed that the team is keen to reach all areas inhabited by refugees in Jordan. Three convoys carrying food and medical supplies, blankets and heating materials are being sent daily and the material is being distributed across various camps.
Ajman Ruler orders support for ‘Tarahamu’ campaign
His Highness Sheikh Humaid bin Rashid Al Nuaimi, Supreme Council Member and Ruler of Ajman, has directed the Humaid bin Rashid Al Nuaimi Foundation for Charity, with follow-up from Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Board of Trustees at the foundation, to support the ‘UAE Compassion,’ or Tarahamu, campaign, which was launched under the directive of the President His Highness Sheikh Khalifa bin Zayed Al Nahyan and implemented by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
The Humaid bin Rashid Al Nuaimi Foundation, in cooperation with the Emirates Red Crescent, will provide 4,000 jackets and 2,000 blankets in support of the campaign, which was launched to help thousands of refugees and people affected by the heavy snowstorms that hit the Levant.
Sheikha Azza bint Abdullah Al Nuaimi, Director-General of the Foundation, said that the contributions to the campaign are in line with the foundation's philanthropic principles and community responsibility initiatives to provide aid to the disadvantaged and vulnerable around the world.
Sheikha Azza also reiterated the UAE's humanitarian stance and commended the leadership and people of the UAE for their generous response.
She said, "The Tarahamu campaign was met with remarkable support from many different segments of UAE society in response to a call from the President His Highness Khalifa to provide relief and ease the suffering of people."
Dewa installs donation boxes in all branches
Dubai Electricity and Water Authority (Dewa) has installed donation boxes in all its branches for its staff to participate in the campaign to help people in the Levant. The move is part of DEWA’s efforts towards the Show Compassion campaign to provide relief to refugees and victims of severe cold weather in the Levant.
"Our wise leadership always provides a helping hand to the needy and distressed anywhere in the world. The help that the government and people of the UAE offer to those in need is well-known all over the world. This charitable and humanitarian campaign is one of the pillars that our prudent leadership is keen to consolidate among the people in the UAE. Our country spares no effort to provide relief to our brothers and sisters in the Levant, stand by them, and help them overcome their plight in these difficult circumstances," said Saeed Mohammed Al Tayer, MD and CEO of DEWA.
"As part of our vision to become a sustainable world-class utility, we support charitable and humanitarian campaigns nationally, regionally, and globally. These activities are an integral part of Dewa's corporate social responsibility, and our humanitarian and charitable efforts towards the common good. We have urged our staff to effectively participate in this campaign to help those in distress in the Levant by donating in our special donation boxes and do whatever it takes to support this noble cause," said Al Tayer.
Dewa has launched an internal campaign for its staff to brief them about donation locations inside the UAE. Dewa was one of the first government departments and organisations to donate towards this campaign. It provided two cheques, one from Dewa and one from the Water, Energy, Technology and Environment Exhibition (Wetex), each for Dh1 million, to the Show Compassion campaign.
Indian Orthodox Church joins campaign
The Supreme Head of the Indian Malankara Orthodox Church and Catholicos of All The East, Moran Mar Baselios Mar Thoma Paulose II, has appealed to its church members in the UAE to actively participate in the ‘UAE Compassion’, or Tarahamu, campaign.
An encyclical from the Primate read in all Indian Orthodox Churches in the UAE during worship on Friday, praised UAE leaders for their humanitarian efforts.
The Church arranged for the collection of donations including winter clothes, blankets and food supplies, in association with the Emirates Red Crescent, under the leadership of the Vicars of Dubai, Abu Dhabi, Sharjah, Al Ain, Fujairah and Ras Al Khaimah.
Speaking on the importance of making contributions, a spokesman for the Church said that the parishioners have expressed their great concern for those suffering in harsh conditions in the affected areas. "Innocent people are suffering and we wholeheartedly pledge support for the campaign and we hope for generous contributions," he said.
Emirates airline has announced that it will be donating Dh5 million the ‘Tarahamu’ (‘Show Compassion’) campaign. This is in response to widespread appeals to the public and private sectors initiated by the President His Highness Sheikh Khalifa bin Zayed Al Nahyan and further endorsed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline & group, remarked on this latest initiative, and the positive overwhelming response of corporate entities and individuals alike: "The UAE and its leaders have played a remarkable role in quickly responding to humanitarian issues around the region, especially now as thousands of lives are threatened by extreme weather conditions.
He added: "The outpouring received for the Tarahumu campaign has become a positive inspiration in itself, encouraging even more entities and individuals to step up and pledge support. Emirates is keen to do our part and our contribution to the campaign will help provide vital aid to refugees around the region, who are weathering one of the biggest snowstorms to hit the Levant to date."
The ‘Show Compassion’ campaign (Tarahamu in Arabic) seeks to provide warmth and necessary supplies for over one million people affected by extreme winter conditions, most notably, by snowstorm Huda, in refugee camps in Jordan and Lebanon, as well as Gaza and other Palestinian territories.
Arab League welcomes UAE President's compassion campaign
The Arab League has welcomed the efforts made by the UAE, under the leadership of the President His Highness Sheikh Khalifa bin Zayed Al Nahyan, to alleviate the suffering of the refugees in the blizzard-hit areas of the Levant.
Arab League Secretary General Dr. Nabil Al Arabi urged all Arab countries to emulate the UAE's move and provide assistance to the people affected by cold wave in the region.
He added that aid to the refugees will be high on the agenda when he meets with Lebanese officials during his visit to Beirut, scheduled for Monday.
Al Arabi is heading an Arab ministerial delegation set to visit Lebanon tomorrow to discuss the developments there and the power vacuum at the presidential level in the country since last May.
Donations for the UAE's Show Compassion campaign, which seeks to raise funds to provide winter aid for one million refugees and people in the Levant countries and Iraq to help them survive the powerful snowstorm, on Saturday totalled Dh163 million on the campaign's fourth day.
The donations raised by the Show Compassion campaign on Saturday include Dh5m from Emirates Airline; Dh1m from Ghaith Group (of Hamil bin Ghaith); Dh1m from businessman MA Yousuf Ali; Dh1m from Al Rostamani Group, as well as direct cash donations by members of the public through the Emirates Red Crescent (ERC).
EARLIER: Raises Dh150m for refugees in Levant
The UAE's Show Compassion campaign, which seeks to raise funds to provide warmth for one million people to survive the harsh winter in the Levant countries being swept across by the powerful snowstorm Huda, has raised Dh150 million.
Senior officials from the Emirates Red Crescent (ERC) told the telethon that donations can be made until Tuesday as all the local media outfits are airing a unified broadcast to cover the events of the humanitarian fundraiser.
People can help out with the UAE Compassion campaign by sending a Short Message Service (SMS) to 7100 and 7200 to donate Dh100 and Dh200 respectively, from Etisalat or Du mobile numbers.
The humanitarian campaign, dubbed ‘Tarahamu’ in Arabic, was launched Tuesday by President His Highness Sheikh Khalifa bin Zayed Al Nahyan and is being followed up by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
Also on Tuesday, the UAE humanitarian air bridge ordered by the President, immediately started sending urgent relief shipments of blankets, winter clothes and food supplies to help hundreds of thousands of refugees in Jordan and Lebanon and Gaza and other Palestine regions, in cooperation with the Office of the United Nations High Commissioner for Refugees (UNHCR).
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, directed all concerned parties to start immediate execution of the airbridge.
All organisations and national bodies in the UAE are invited to participate in this nationwide campaign that aims to involve all citizens and residents to contribute to alleviating the suffering of refugees during the harsh winter.
As temperatures drop below zero the entire Levant prepares for a powerful snowstorm that will bring heavy rain, hail and snow over the coming days.
Snowstorm Huda is expected to arrive in Jordan, Palestine, and Lebanon today [Tuesday]. Specialised institutions in these countries have put in place emergency plans to deal with the storm. Wind speeds are expected to hit 110 Km/hour, with heavy snow fall on mountains, resulting in a severe wave of piercing cold across the affected region, with temperatures dropping to -4 degrees centigrade.
You can deposit funds with Emirates Red Crescent:
Dubai Cares contributes Dh5 million to support Sheikh Khalifa’s ‘UAE Compassion’ drive
Following the recent directive by the UAE President, His Highness Sheikh Khalifa bin Zayed Al Nahyan for the immediate construction of an air bridge to deliver emergency relief supplies to a million Syrian refugees in Jordan, Lebanon, Iraq, Gaza and the rest of Palestine who are affected by the snow storm and the harsh winter conditions, Dubai Cares today announced that it has contributed AED 5 million in support of the "UAE Compassion" (Tarahamu) initiative.
As one of the five UAE organisations involved in supporting the UAE President’s initiative, Dubai Cares' role is to engage the Dubai community for utmost contribution towards the drive. Accordingly, the philanthropic organisation today also unveiled a community engagement campaign, calling on the UAE community to donate winter clothing such as jackets, coats, sweaters, socks, scarfs, ear muffs, blankets among others, as well as packed food items such as rice sacks, canned meats and vegetables, cereals and more.
Winter clothing and blankets donated, whether new or used, should be clean, dry and properly packed, the Dubai Cares stated in a release, adding that food donations should only be accepted if they are in packed and sealed condition. The items should be dropped off at collection points spread across Dubai. In addition to the main collection point, which is currently set up at Al Boom Tourist Village in Dubai until Tuesday January 13, 2015, several collection points are being set up across major malls in Dubai comprising Dubai Marina Mall, Mall of the Emirates, Mirdif City Center and The Dubai Mall from Sunday January 11, 2015 till Tuesday January 13, 2015.
Dubai Cares is working with Knowledge and Human Development Authority (KHDA) and private schools in Dubai, encouraging them to manage the collection of the specified items from the students and deliver them to Dubai Cares at its main collection point in Al Boom Tourist Village in Dubai. The overall initiative will be running until Tuesday January 13, 2015.
Commenting on Dubai Cares role in supporting the initiative, Tariq Al Gurg, Chief Executive Officer of Dubai Cares said: "Empathy and humanity are cornerstones of our nation, and the UAE President, His Highness Sheikh Khalifa Bin Zayed Al Nahyan’s ‘UAE Compassion’ drive, under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, prompts us to act quickly to help those in need. Over the years, Dubai Cares has built up a robust fundraising and volunteer network, which we will deploy to support the drive. We ask all Dubai residents to donate winter clothing at a collection point of their convenience. We also call on corporations, individual donors and the UAE community at large to support this noble drive."
Dr. Abdulla Al Karam, Chairman of the Board of Directors and Director General of the Knowledge and Human Development Authority (KHDA) said that the "Tarahamu" initiative launched by UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan, along the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, and in cooperation with Dubai Cares, reflects the unity of the UAE people in all aspects of humanitarian work regionally and internationally, calling on the private schools in Dubai to participate in this humanitarian campaign in order to alleviate the suffering of those affected by the difficult weather conditions.
Nasser Rafi, Chief Executive Officer of Emaar Malls said: "Emaar Malls has partnered with Dubai Cares to extend total and unwavering support to the campaign through The Dubai Mall and Dubai Marina Mall to organise collection points for donations of clothing and goods from the public from Sunday January 11 to Tuesday January 13."
Dubai Cares has partnered with several entities including Emaar Malls, Knowledge and Human Development Authority (KHDA), Majid Al Futtaim Investments and the Emirates Red Crescent, which will regularly collect the donated items from malls, airlift and distribute them in the beneficiary countries.