Burj Khalifa, one of the most iconic buildings in the world, has undergone a dramatic transformation and, quite literally, has been immortalised in lipstick.
Sculpted using a shade of a classic pink lipstick that’s currently in fashion with beauty-conscious women living and travelling to Dubai, the design was created by micro-sculptor Hedley Wiggan.
The diminutive lipstick landmark was created with nothing more than a magnifying glass, carving knife and remarkably steady hands.
Reiterating Dubai’s position as one of the most visited destinations from Heathrow, the ‘Beauty Burj’ was created to celebrate the launch of Heathrow airport’s first International Lipstick Colours of the Year report, showcasing the most en vogue lipstick shades in 50 destinations around the world right now.
As part of the month-long International Lipstick Colours of the Year showcase, Heathrow commissioned a range of lipsticks which have iconic attractions from other global cities meticulously hand-carved into them by Wiggan.
In addition to the world famous Burj Khalifa, the carvings are based on landmarks in four of the other most popular destinations visited from Heathrow: Paris’s Eiffel Tower, London’s Big Ben, Shanghai’s eponymous Tower and New York’s Statue of Liberty. Heathrow’s Terminal 5 passengers have the opportunity to view these famous landmarks hewn from lipstick.
The carvings have been created using the most popular lipstick shades being worn this year, as identified in the International Lipstick Colours of the Year report:
• Dubai – Rose Pink shade
• New York - Bright Red shade
• London - Caramel Nude shade
• Paris - Dusky Rose shade
• Shanghai - Sheer Coral shade
The individual lipstick shades trending in 50 cities across the world were discovered by analysing lipstick sales data across Heathrow’s extensive flight schedule, gathering insights from Heathrow’s beauty team.
This combined beauty expertise was used as the foundation for the International Lipstick Colours of the Year report. The digital report also includes beauty product suggestions and expert makeup tips to achieve each of the destination beauty looks.
“As the UK’s hub airport, we’ve got our finger on the pulse of international beauty, with over 120 brands, 12,500 beauty products and 1,451 lipsticks under our roof,” said Jonathan Coen, Retail Director at Heathrow.
“We launched the International Lipstick Colours of the Year report to reveal the lipstick looks people are wearing across the world, including Dubai, and the trends that are driving them. We know travellers from the UAE have their finger on the style pulse so we’re looking forward to seeing the reactions to our hand-carved Burj Khalifa lipstick – it’s an amazing month-long addition to Heathrow,” he said.
As part of the month-long international Lipstick colours of the year showcase, passengers travelling from the UAE to Heathrow will also get the chance to see ‘The Statue of Liperty’, a towering two-storey-high replica of the Statue of Liberty made using actual lipstick, also on show in Terminal 5.
Sculpted using a shade of classic red lipstick that’s currently in fashion with New Yorkers and visitors to the Big Apple, the glamorous Statue of Liperty stands 20-feet-tall atop a base resembling a giant lipstick casing. In total it took a team of sculptors, engineers and makeup artists over 240 hours to complete and will be wowing passengers at Terminal 5 for the next month.
Heathrow also created an infographic from the beauty insights, revealing the top lip shades worn in 50 of the most stylish destinations that its passengers fly to.
A lipstick a day will be given away every day for two weeks from May 22, all entries will also go in the draw to win a complete ‘get the look’ beauty pack.