Hello Dubai 2013 campaign promotes emirate as year round destination

In order to promote Dubai as a global tourist destination throughout the year, “Hello Dubai 2013” - a new campaign has been launched in joint co-operation between the Department of Tourism and Commerce Marketing and Emirates Airline.

The campaign starts on April 15 and runs until August 5 and aims to increase the awareness of Dubai as a leading global destination.

Nearly 68 hotels, beach hotels and hotel partners will participate in this campaign; whereas Emirates Airline will offer special rates during the period of the campaign.

DTCM and Emirates have invited up to 650 key tour operators/travel agents from across the globe to attend the workshop in the first and last week of February. The first two groups visited Dubai this week while the second group will arrive next month.

Eyad Abdulrahman, Executive Director Media Relations and Business Development, DTCM, said: “This great campaign came through the continuous collaboration between DTCM and Emirates which will promote Dubai as a year round destination that offers great combination of beaches, shopping malls, excellent service quality and experience for all target groups.”

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