Dubai Healthcare City, a health and wellness destination, on Monday announced the launch of the world’s largest wellness concept in its Phase 2 expansion in Al Jadaf Dubai.
Strategically located on the waterfront, the WorldCare Wellness Village will occupy an area equivalent to roughly the size of 16 football fields, and is estimated to be significantly larger in scale and offerings to current wellness properties in Europe and the US.
Tapping into the growing demand of people looking for evidence-based and holistic care, the wellness concept is driven by US-based WorldCare International and developed by the Dubai-based MAG Group.
WorldCare is renowned for its online medical consultation service that digitally connects millions of members worldwide with over 20,000 specialists at world-class medical centers.
The Wellness Village concept contributes to the vision of Dubai Healthcare City to become an internationally recognised location of choice for quality healthcare and wellness services. With DHCC’s Phase 2 expansion, over land area of 22 million square feet, the free zone will drive the global trend of preventative healthcare taking into account local and regional healthcare demands and demographic changes.
Increasing access to preventative care is important to improve wellbeing and lower healthcare expenditure in the long term, said Dr Raja Al Gurg, Vice-Chairperson and Executive Director of Dubai Healthcare City Authority.
"By enabling access to wellness services, we are strengthening the health system and bringing patient-centered care to the forefront.
"We are confident that Phase 2 will drive wellness tourism together with medical tourism, boosting Dubai’s diversified economy. It will bring together unique wellness concepts and specialized services such as rehabilitation, counselling, sports medicine and elderly care for both residents and visitors."
The WorldCare Wellness Village will be anchored by a 100,000 square feet Wellness Centre that will focus on prevention and management of diseases such as obesity, hypertension, diabetes and other physical conditions.
The Centre will provide diagnosis and treatment plans, offering comprehensive two-to-six week medical programmes built around patient education and lifestyle change.
More than 100 healthcare and allied professionals are expected to work at the Centre.
Nasser Menhall, Chief Executive Officer and co-founder of WorldCare International, said: "We are proud to bring to Dubai a diversified wellness capability that will aggregate leading technologies and best practices in wellness programmes in an unprecedented manner.
"Benefiting from economies of scale and our broad medical network, we hope to deliver a unique package of services that will raise the bar and set high standards."
The Wellness Village, occupying 810,000 square feet of built up area (gross floor area /GFA) on a 900,000 square feet plot, is also conceptualized to include customised living spaces such as residential villas and apartments, as well as rental units to support long-term stay for both for local and foreign patients.
The eco-friendly living spaces will be designed to serve wellness and rehabilitation needs through features such as therapy zero-gravity pools, personalized spas, and rigorous exercise and diet facilities.
Bader Saeed Hareb, Chief Executive Officer (CEO), Investment Sector, Dubai Healthcare City, said, "We welcome our new wellness partner WorldCare who brings international systems and healthcare expertise that will strengthen what we already offer within the free zone.
"Unique concepts like WorldCare are a step in the right direction to ensure long-term sustainability and to develop a health and wellness destination that improves quality of life and sense of community."
Hareb added, "As projects take shape, there will be a significant impact on the overall health of our communities, giving impetus to more opportunities to develop unique wellness concepts."