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18 July 2024

Mindshare named ‘Media Agency of the Year’ at Mena Cristal Festival

By Staff

Mindshare, an agency dedicated to innovative brand development for its clients, was recognised at Mena Cristal Festival for outstanding achievement in several creative campaigns.

The festival, which was founded in 2005, is respected as one of the region’s most celebrated awards shows and is dedicated to commending agencies for excellence in advertising and communications. In addition to receiving seven awards in multiple categories at the show on February 6th, Mindshare was awarded the two most prestigious titles: “Media Agency of the Year” and “Media Network of the Year.”

The awards list included Gold and Silver awards for the “Speed Personified” campaign for Nissan, Silver and Bronze awards for the Infiniti and its BCI campaigns, two Bronze awards for the campaign featuring LG’s washing machine, and a Silver award for the Nike “Sticker Wall” campaign.

“I am proud of our agency’s achievements at 2012- 2013’s Mena Cristal Festival,” said Samir Ayoub, CEO of Mindshare in the Middle East and North Africa region. “We were honoured to receive commendation for our work on the Nissan, Infiniti, LG, and Nike campaigns; however, we are especially excited to receive the awards for ‘Media Agency of the Year’ and ‘Network of the Year.”

Among the show’s approximately 650 attendees, notable representatives in advertising spoke on topics such as connecting in a meaningful way with customers, finding consumers on YouTube, trends in branded content, among others.

Mena Cristal Festival distinguishes itself from other award shows by creating a platform for recognizing creative Arabic-language advertising and the best minds of the Mena region, including Mindshare’s dynamic and innovative team.