UAE based media-entertainment venture TV.ae has officially launched his Ramadan, offering free as well as subscription-based content on multiple devices – including on iOS and Android mobiles and tablets, and Apple TV – besides on web-platform for access on any desktop or laptop.
The platform is geared primarily for an Arabic audience across the Middle East and North Africa region and worldwide by providing Arabic subtitles for its entire library.
Starting June 6, TV.ae will give its subscribers access to its exclusive Ramadan-based content and first-of-its-kind experience in the Arab World.
Ali Al Shaiba, CEO of TV.ae, says the firm is working to bring the same content on several other platforms, including gaming consoles like PlayStation and Xbox, as well as smart TVs.
“We will also be rolling out more platforms throughout the year, including Chromecast, Samsung and LG Smart TV’s, Amazon Fire TV, Xbox, PS4 and Roku,” says Al Shaiba.
“In addition, we’ve introduced a dual-screen ability that lets the viewer take control like never before. The feature creates numerous possibilities for the viewer such as being able to cast their chosen entertainment from their mobile or tablet onto a TV screen. Additionally, the viewer can use the dual-screen as a means to watch two pieces of content simultaneously on different devices, which is not available on any other VOD service,” he says.
TV.AE have partnered with a number of successful local and international production houses to source content. “To differentiate ourselves from similar services, we have a clear strategy to enrich our content library with the best international productions from industry giants such as Sony, Universal, and others,” says Al Shaiba.