RTA has launched a ‘Use and Win’ campaign to encourage the public to use Dubai Metro and get a chance to win an iPhone 5 every day.
“The RTA is always looking for initiatives to encourage the public to use the mass transit systems in general, and the metro in particular. This drive will increase the ridership of both the Red and Green Lines,” said Ramadan Abdullah, Director of Rail Operation, RTA Rail Agency.
“A daily draw will be conducted to select the winner among the metro users and offer him/her an iPhone 5 throughout the duration of the campaign, which will run till February-end. To be eligible for selection, the user must have used and travelled on the metro twice or more on the day using one of the three Nol cards (Gold, Silver and Blue) only.
“The more the number of trips made, the more the chances of winning the draw, provided the passenger must have travelled at least one zone in each trip. A team will then attend to listing all users eligible for taking part in the draw, and randomly selecting the winner through the tapped Nol card number at the backside of the card. The winning Nol card number will be posted daily on RTA Twitter account, Facebook page, and RTA portal as well as the metro stations where posters will be displayed to show the numbers of winning cards over the month,” said Ramadan.
The number (055-4704724) has been set for communicating with winners, responding to their enquiries and fixing timings for receiving their prizes from 9am to 9pm. The winner has to dial this number to introduce him/herself within 10 days from the announcement of the result. To make it easier for winners, the RTA will coordinate with them to report to Emirates or Burjuman stations to claim their prizes.
CEO of Rail Agency Adnan Al Hammadi presented the first winner with an iPhone 5 at Emirates Airlines Station.
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