The Ministry of Interior (MoI) has launched the first unified traffic awareness campaign for 2016 across the nation. The campaign, initiated on January 1 under the slogan ‘Observe the right of way’, is one of the initiatives launched by the traffic sector, and will continue for three months.
The campaign aims to raise awareness among community members and road users, especially drivers, about the need to abide by traffic laws and regulations, in order to maintain their own safety and that of other road users.
Brigadier Ghaith Hassan Al Zaabi, Director-General, Traffic Coordination Directorate General, MoI, said reducing traffic accidents is a priority for both police and competent authorities in the state and for members of the public, due to the resulting deaths and injuries, and the negative social impacts and material losses.
He said: "The campaign embodies MoI’s strategy emanating from that of the Federal Government. It is in line with the police leadership’s directives to achieve the highest levels of traffic safety for all. It also falls within the traffic sector’s strategic plan at the MoI, which is to promote road safety and curtail traffic and run-over incidents."
Brigadier Al Zaabi added: "The campaign is designed to highlight the importance of adhering to traffic rules so as to reduce traffic accidents and promote traffic awareness. Choosing ‘Stop’ sign as the campaign’s logo serves as a warning to urge drivers to be cautious before taking any action, and to call upon them to observe the right of way because road is for everyone."
The MoI strives to raise awareness level among community members, and to ensure commitment by road users to the proper road behaviours in order to achieve the optimal use of road, as well as to ensure smooth traffic flow with high-level of security and safety, he said. "Motorists need to respect pedestrians and not compromise their safety," he added.
Brigadier Al Zaabi noted that the Directorate General of Traffic Coordination at MoI has rolled out this campaign across the UAE in cooperation with Traffic and Patrols Departments and other public and private entities concerned with traffic safety, which support these initiatives in order to create a safe environment and accidents-free roads.
He added that the campaign will be publicized on all social media channels and particularly discussion sites, such as blogs and forums. Also, posters, brochures and leaflets will be distributed at public centers, gas stations and public gathering locations. Media seminars will also be held.