Sawab intensifies media war on Daesh

The Sawab Centre, a joint initiative by the UAE and the US to fight Daesh extremist ideology online, has intensified its efforts to identify and report the terrorist organisation’s social media accounts. The centre has previously initiated successive campaigns to reveal methods employed by the organisation to spread its extremist ideologies and to promote its criminal activities online.

Through its campaigns, the centre has raised awareness about the importance of reporting Daesh accounts and has involved social media activists and the public in this process by explaining how to identify such accounts by tracing the hashtags, keywords, methodology, and tactics used by Daesh supporters.

The centre emphasises that the fight against extremism is no longer an individual responsibility, but rather a collective one. All social media users should report Daesh accounts and prevent the spread of Daesh propaganda by not retweeting or reposting Daesh messages, given that sharing any such content inadvertently promotes the organisation and its message.

The centre also seeks to inform communities about the dangers of joining extremist groups and the crucial importance of the global community’s support in drying up the resources of the organisations and curbing their spread. In turn, the centre is pleased with the progress that has been achieved internationally in the efforts to eliminate Daesh’s presence online, as evidenced by Twitter’s recent announcement that it has suspended 125,000 accounts affiliated with the terrorist organisation.
 
The Sawab Centre underscores the need for global social media platforms such as Twitter, Facebook, Telegram, and others, to continue their efforts to suspend accounts that support extremist ideologies and contribute to the dissemination of messages of hatred and intolerance. The centre is continuously working with concerned companies and organisations to reduce Daesh’s influence online, stressing that the media effort against the organisation is as important as the military and humanitarian efforts undertaken by the international coalition.

The Sawab Centre focuses on delivering fact-based, accurate and credible information without distortion or exaggeration. This approach has helped the centre to build credible and highly interactive social media platforms that showcase moderate and enlightened voices. The number of hits and views of the centre’s campaigns has surpassed 679 million to date.

Since commencing its activities on July 8, 2015, the centre has worked to amplify the voices of moderation against Daesh by using social media platforms and allowing the silent majority to express their opinions. The centre also seeks to expand its reach as part of efforts to fight radicalisation and digital terrorism.

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