Emirates and Boeing have partnered together to sponsor ‘View from Above’, one of the largest aerial filming projects ever conducted using unmanned aerial vehicles (UAVs), commonly known as drones.
Filming was conducted in 18 destinations on five continents including Emirates’ hub in Dubai and Boeing Commercial Airplanes’ home, Seattle. Footage for Dubai was provided by Dubai Film.
All of the films can be viewed on the ‘View from Above’ site, enabling visitors to spin the globe to one of the 18 destinations, and be taken straight to their desired video.
Boutros Boutros, Emirates’ Divisional Senior Vice-President, Corporate Communications, Marketing and Brand said: "The beautifully crafted films produced for this project not only feature destinations within our network in a stunning new light, but also utilise innovative technologies in creative ways to produce dramatic footage. Our aim is to always connect with our audiences around the world, and we hope that people are inspired by these unique films."
"Partnering with Emirates in the project was a tremendously exciting venture," said Jerry Verghese, Vice-President, Global Brand Marketing for Boeing Commercial Airplanes. "The combination of technology, art and innovation to bring about these fabulous vignettes of Emirates’ destinations around the world is remarkable. We are proud that the Boeing 777 is an integral part of Emirates’ fleet taking people to all these amazing destinations."