The Dubai story told by you on Instagram

Since Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai launched the #MyDubai initiative on his Instagram and Twitter accounts four months ago, more than 500,000 images have been posted on Instagram.

Reaching this milestone within four months shows that #MyDubai has encouraged people to showcase their experiences in the Emirate. The images and stories demonstrate residents’ and visitors’ daily life activities, views and experiences.

MyDubai view" by @mr_andysmith Instagram

In addition to personal images posted by residents and visitors, a number of  international brands, local organisations and government entities have also engaged with the initiative by using the hashtag in their social media platforms and engaging with the initiative through various events and which highlight life in Dubai:

•    Dubai Culture launched a ‘Capture Creativity’ competition to support #MyDubai which encouraged residents and visitors of the UAE to share photos and videos capturing their creative moments during the recent art season across the city.

•    Dubai Police are featuring the hashtag on their fleet of cars, especially their latest convoy of Bugatti Veyron.

•    Burj Al Arab rewards some of the most creative contributions by projecting five #MyDubai images onto its famous sail at the end of each month.

•    Ferrari demonstrated its support of #MyDubai during the unveiling of the California T by inviting Emirati artist Rashid Al Mulla, and Dubai-based Jordanian artist Mohammed Hindash to create a piece of art recreating ‘their Dubai’ at the launch event.

•    Local designer Caliente Caps have launched a line of #MyDubai baseball caps, one of which has been worn by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai.

•     Audi Al Nabooda have added the #MyDubai to all their employee email signatures, while the Audi marketing fleet  has been branded with #MyDubai to attend events in the city such as Fashion Forward, the International Peace conference, and the Emirates Ambassador Event.

•    Local events such as The Dubai World Cup, The Dubai Duty Free Tennis Championships, The Desert Classic, Dubai Beach Polo and xCat have also shown their support by projecting #MyDubai onto big screens to encourage visitors to capture their Dubai moments.

•    During the DDF Tennis Championships, as part of the initiative, Roger Federer, the long term Dubai resident shared his own #MyDubai story at an exclusive interview. He detailed his views on how Dubai has grown and developed over the years and shared some of his favoured pastimes in the city. 

MyDubai by @taimalfalasi Instagram

•    The hashtag even appeared on the race horses at The Dubai World Cup sporting #MyDubai.

•    Axiom Telecom and ThinkUp, an Emirati-run creative and PR agency, launched the first photo-based #MyDubai social media contest in March through their networks which requested followers to tag their photos with #MyDubai and #AxiomThinkUp on Instagram to enter into a prize draw.

•    SkiDubai was taken over by #MyDubai for its X-Men-themed Freestyle Night on Thursday24th April which saw skiers and snowboarders tackle stunts and jumps.

MyDubai by @swaairah Instagram

Every day, a selection of images hashtagged #MyDubai on instagram are chosen to represent life in Dubai on that day on the #MyDubai e-Museum, which can be viewed on Instagram @MyDubai. The e-Museum is managed by DTCM as part of their support of the initiative.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “We are delighted to witness an increasing number of local and international organisations embracing the #MyDubai initiative and joining in creating the world’s first autobiography of a city.  We are all part of the Emirate’s story and I encourage all residents and visitors to continue the momentum of the  project on Twitter, Facebook and Instagram as you tour the city and share your experiences..”

The hashtag #MyDubai can be used on Instagram, Twitter and Facebook to share stories, photos, videos, and experiences in the city. Collectively the contributions are building a portrait of life in the Emirate. The content will be curated across different multi-media to inspire art instillations, films, books and other creative projects, which together will create the autobiography.

For more pictures from #MyDubai click here