How many times do you look at your phone, tab or laptop in a day? 40, 50 or 60 times? The truth is that it’s more than that.
“Today, families talk to each other on WhatsApp rather than having a warm talk at the dinner table. Technology is advancing, but the beauty of a face-to-face personal conversation is fading away,” said Shahbaz Aslam, General Manager, Tiffany Biscuits.
A study revealed that the average person checks their device 85 times a day, spending a total of five hours in a day.
That is around a third of the time a person is awake.
The excessive use of smart devices is turning into a bigger problem for relationships, especially in our region where the internet penetration and smartphone culture is growing rapidly. Sadly, devices are replacing conversations and relationships.
Tiffany Biscuits says it’s a brand that promotes together moments, and therefore it decided to “reignite the beauty of relationships and conversations” with a simple yet cute mall activation.
“To bring back the beauty of conversations, we decided to create a special surprise at a shopping mall… the perfect place where people come to spend time together, but end up looking into their phones most of the times,” said Aslam.
A cute little boy was sent around the shopping mall with a gift box everyone who was busy with their phones. But there was something special about this gift box. Inside the box was a note that read, “Don’t let your phone replace, your family and friends. Put it down.”
To add to the note, the people were also given packets of Tiffany Biscuits to relish the moment.
The reactions of everyone who got the box were amazing. They kept their phones away almost immediately and decided to share a talk to their family and friends who they had come to the mall with.