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05 March 2024

Got Dh500,000 to spare? Take this most luxurious road trip on earth

By Staff

Carmaker Land Rover and renowned luxury travel partner Abercrombie & Kent have teamed up to launch what they call is ‘the most luxurious road trip on Earth’ – a once-in-a-lifetime trip taking in multiple continents.

The trip will be undertaken from behind the wheel of the Range Rover SVAutobiography – the most luxurious model in the company’s history.

In a media statement, the organisers said that “The itinerary, developed as a joint venture between the two brands, offers customers 21 days of unparalleled luxury combined with the greatest driving routes the world has to offer, both on-road and off-road.”

Starting at £100,000 (Dh535,000) per person based on two travellers, the road trip is fully customisable according to guests’ preferences and is being offered through Abercrombie & Kent’s boutiques located in Harrods London; City of London; Abu Dhabi and Monaco, as well as via online enquiries.

The trip takes place in five continents, eight countries and nine of the world’s best hotels. The locations offer the very highest levels of luxury, but they’ve been handpicked to highlight the capability of the Range Rover as a luxury SUV that can offer off-the-beaten-track experiences.

The itinerary has been developed to mark the launch of the British manufacturer’s luxury model line, the Range Rover SVAutobiography.

“We set out to design a trip worthy of the ultimate luxury SUV and thanks to our partners at Abercrombie & Kent we have achieved just that. From Europe to Australia, this trip is all about the epitome of luxury but done so in a Land Rover way – the unexpected, the off-the-beaten-track and the once-in-a-lifetime experiences. This itinerary represents the definitive drive adventure, achieved in the definitive vehicle,” said Mark Cameron, Land Rover Experiential Marketing Director, at Jaguar Land Rover.

“A&K are delighted to be partnering with Land Rover on offering this, the most ultimate of driving journeys. Our love of adventure, combined with exploration and luxury for over 50 years, gave us the inspiration for this expedition, which is packed full of unforgettable experiences. Our pioneering customers will explore landscapes, see wildlife and meet communities well and truly off the beaten track,” said Simon Lynch, Director of Business Development, Abercrombie & Kent.