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Media Office launches interactive channel


The Dubai Government Media Office has launched the special interactive channel on YouTube of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.

This is the first interactive channel of its kind for a Prime Minister in the Arab World.

Access is through the site www.youtube.com and then search using his name in Arabic (Mohammed) or English (Mohammed bin Rashid).

The initiative of establishing the new channel highlights his conviction that direct communication with the people is an important requirement for all decision-makers and officials.

There is a "bar code" that facilitates access to the channel through mobile phones equipped with the scanning feature.

It will also allow the public to send videos that they have captured of Sheikh Mohammed during events or any other casual activities by sending it to mbrvideos@gmail.com. The videos will have to meet certain technical specifications.

Three billion videos are viewed by visitors of YouTube every day, including 400 million on mobiles devices.

The initiative to launch Sheikh Mohammed’s channel comes in line with his growing interest in harnessing modern technologies in strengthening direct links with the community, and establishing the principle of positive and constructive communication between the leader and the nation.

Also, the new interactive channel is launched with a view to interact with the people in various countries of the world who are interested in news of His Highness and his initiatives.

The Dubai Government Media Office pointed out "the keenness of His Highness Sheikh Mohammed bin Rashid Al Maktoum on communicating with Emiratis as well as residents of the UAE was one of the most important reasons behind the establishment of this channel.

However, his open-mind to the cultures of the world and his desire to build new bridges to communicate not only with all who live on the UAE but with the wider human community in various parts of the world, was as well, behind the launch of the first interactive channel of its kind in the Arab World and the region.

The new channel enhances communication with the world as it adds a new dimension with the use of impactful images which Sheikh Mohammed deems a key demand for all decision-makers and officials of different positions and their responsibilities.

Interactive channel and public participation

The Channel will serve as a sophisticated interactive platform where people from all over the world will be able to follow-up Sheikh Mohammed’s activities and initiatives through videos that will pull viewers into the atmosphere of the event and also allow them to interact with such events on the ground.

Live image is the most effective means of expression and most influential, especially if this transfer was live.

Visitors and viewers of the channel, who have videos of His Highness Sheikh Mohammed bin Rashid Al Maktoum, will be able to upload such videos to the channel under certain technical condition conditions.

This will be done by sending these videos through the e-mail mbrvideos@gmail.com, where the video will be published and will be attributed to its owner.

Rich content

The new channel will shed more light on the vision and achievements and initiatives of His Highness and will highlight different aspects of his personality, in addition to publicising the achievements of the UAE in various fields, both domestic and external.

The new interactive Channel will be the platform for many of the activities of His Highness Sheikh Mohammed bin Rashid, both at the official level, or on personal level, and through a series of sections that have not been posted before.

The channel covers a broad spectrum of His Highness’s activities including official meetings and his inspection visits to various work sites.

As well, the channel will shed light on the most important speeches at a number of important events, as well as the statements and media interviews with the local, foreign media and international news agencies.

The channel will also spotlight the sports side of Sheikh Mohammed and his numerous achievements in the equestrian field and great awards which he harvested in many global tournaments.

The new interactive channel will feature the personality of His Highness as a poet with his most important poems.

The site will be updated around the clock and in addition to what will be added from the developments in the process of updating daily, the site includes a record of focusing on the noble humanitarian attributes in the character of His Highness Sheikh Mohammed bin Rashid Al Maktoum.

A series of videos of His Highness, who has long been keen on participation with the members of the community and sharing their joy and happiness, will be presented in the new channel.

It will also feature occasions where he has hastened to their support and to stand beside them wherever and whenever they needed the caring hand of the father and the support of the leader filled with love of his country and his people

Sophisticated design

The design of the channel takes into account the new look of YouTube which allows easy navigation between the video clips.

The channel will include videos that have not been published before and will be the exclusive source to access them. The channel will be utilized to broadcast the proceedings of the national celebrations and official events in Dubai and the UAE live on air.

The new interactive channel is expected to attract a large number of viewers and visitors from both inside and outside the UAE, because of the wide popularity.

The technical team which runs and manages the channel pointed out "private channels on YouTube are radically different from the ordinary millions of pages that can be established by any user on the site. Official channels require exclusive publishing rights to access management of the site.

They added that every video has its own definition, as well as an electronic fingerprint to ensure the highest levels of protection, and all the video clips are with high resolution.

How to access

Regarding the process of accessing the channel, the technical team said "access is through the site www.youtube.com and then search using his name in Arabic (Mohammed) or English (Mohammed bin Rashid).

The technical team said the search process may show many pages which bear the name of Sheikh Mohammed as a result of His Highness’s popularity what prompts many of the pioneers of YouTube to establish pages of the same name.

The technical team disclosed visitors can access it by pressing the word ‘FILTER’ on the top left of the screen and choose the word (Channel) from the menu that will appear with the link of the channel and then click on the link to access it.

In order to facilitate access to the Channel via a variety of routes and methods, viewers can also type the search words (Mohammed bin Rashid, Channel) in the search engine of YouTube home page, where the Channel link will appear at the top of the list selections.

Users of mobile communication devices with scan feature can shortcut these steps by copying the channel encryption code (Bar Code) which allows them to access it directly.

The importance of website "YouTube" has grown rapidly in recent years as one of the fastest means of delivering news in the world due to the ease of uploading video to the site and the possibility of involvement around the world in seconds.

YouTube is one of the most popular sites on the Internet where the video clips that are viewed daily stand at about three billion clips.

The tremendous development in mobile communication devices allows mobile phone users to access YouTube bringing the number of videos that are viewed through the site to more than 400 million videos per day.