Emiratis are among the most fashion-focused in the Middle East, spending almost three times as much on bespoke personal shopping experiences and luxury fashions at London’s Heathrow Airport than the average shopper, the airport said in a statement.
Identifying a service opportunity, Heathrow has unveiled a new Personal Shopping pop-up boutique to greet Emiratis and other Arab passengers travelling through the airport during Eid.
In the statement, the airport said that the temporary, purpose-built boutique will be located in Terminal 3, which is used by Emirates, and manned by Heathrow’s Arabic-speaking Personal Shoppers who will be available to advise Emiratis on style and special fashion and gift items available at Heathrow.
Heathrow welcomed over 245,030 Emiratis, expatriates and visitors travelling from and to the UAE around Eid last year, with similar volumes of travel expected this year.
UAE nationals accounted for over 25 per cent of the region’s users of Heathrow’s Personal Shopping service. Some 25,555 Emiratis invested in the top brands under the guidance of Heathrow’s Personal Shoppers last year.
“Eid is a special time of year for families and friends. Our team of experts are going to enjoy helping Emirati passengers who are looking for that special something for their loved ones back home, or for a treat for themselves,” said Jonathan Coen, Retail Director at Heathrow.
Popular products amongst Emiratis this Eid are expected to include Roberto Cavalli fragrances, Fortnum & Mason glazed fruit and biscuits, and scarves from Alexander McQueen, available at Harrods.
The Personal Shopping team have access to and can provide advice on products from over 400 outlets at Heathrow Airport, offering shoppers the opportunity to browse recommended items in the privacy of an exclusive consultation suite, the airport noted.
As part of the service, both male and female style experts give shoppers access to exclusive items that many luxury stores keep hidden behind their counters for favoured customers.
Travellers through Heathrow during the Holy Month can pre-book an appointment with their preferred stylist before they even arrive at Heathrow by clicking here [www.heathrow.com/stylist].
Over 80 per cent of Personal Shopping customers use the service to spend their Value-Added Tax refunds at Heathrow’s shops before they head home.