As pro-democracy protests grind on for a fourth month, Hong Kong has been left counting the cost, with the city's tourist industry battered and businesses forced to lay off staff as they struggle to stay afloat.
Images beamed around the world of black-clad demonstrators battling police in full riot gear on streets usually lined with shoppers have led travellers to shun the financial hub.
And with protesters and the government showing no signs of backing down, there are worries things will not improve any time soon.
August witnessed the biggest fall in overseas visitors since the SARS epidemic of 2003 claimed nearly 300 lives and unleashed widespread panic in the city, according to government data.
Among the worst-hit areas is Causeway Bay, a normally bustling commercial precinct home to a slate of luxury brands where last weekend shoppers and bystanders were caught up as police fired volleys of tear gas at masked youths.
Across Hong Kong, on-year tourist arrivals fell 40 percent in the last month, the city?s financial secretary Paul Chan said, led by a collapse in visitors from the mainland - by far the largest group.
Hotel occupancy rates are down around half and the retail and dining sectors have been severely impacted.
"It is worrying that so far there is no sign of improvement in the near future," Chan wrote in a blog post.
'I don?t know if we can survive'
Adding to the problems for Hong Kong, the long-running crisis has coincided with weak global demand and the grinding China-US trade war.
Earlier this month Fitch downgraded the city's sovereign rating citing the protests.
Seasonally adjusted, the economy contracted by 0.4 percent in the second quarter - most of which came before the pro-democracy rallies began -- while Chan also reported a 5.7-percent yearly fall in overall exports in the first half.
No one is looking forward to third-quarter statistics.
Crucially, the number of visitors from mainland China has tumbled after several full-throated condemnations of demonstrators by Beijing, which has likened the unrest to "terrorism".
The number of mainland tour groups to the city plunged 90 percent on-year in the first 10 days of September, Travel Industry Council of Hong Kong spokeswoman Jessica Wan told AFP.
Hong Kong's flagship airline Cathay Pacific also reported an 11-percent yearly drop in passengers for August, when two occupations of the airport saw the blockade of departure gates and the cancellation of hundreds of flights.
The airport saw a 12.4-percent monthly drop in passengers - some 850,000 fewer travellers.
The protests tend to break out over the weekends - the two days his shop is usually at its busiest.