This Indian snack beats McDonald’s and Domino’s combined
Indian snack firm Haldiram's has beaten fast food joints McDonald’s and Domino’s hands down in terms of revenue. As per reports, Haldiram's revenue for 2013-2014 has been Rs 3,500 crore, which is well over the combined revenue of Domino's (Rs1,733 crore) and McDonald's (Rs1,390 crore), NDTV reported
This company known for its lip-smacking snacks began as a small shop in an Indian city, Bikaner, in 1937 and later it spread into Delhi in 1982.
With its tentacles now spread across India, the only publicity that has helped the company achieve this level of success is publicity through word of mouth. Currently, the company makes its presence felt all over India - there's Haldiram's Manufacturing in North India, Haldiram's Foods, which caters to West and South India and Haldiram's Bhujiawala in East India.
Over the years Haldiram’s has maintained a standardised taste across all outlets and a high level of hygiene. They do not wish to meddle with their age-old recipes and taste in search of innovative changes and will continue in the same manner for years to come.
The company also attributes their success to backstage operations. Everything is made in-house, supervised by family-led teams.
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