President Donald Trump is on summer vacation. Just don't call it that.
"It's never a vacation," he said before leaving the White House last Friday for the 10-day non-vacation at his luxury golf club in Bedminster, New Jersey.
The former real estate dealer and television entertainer wants everyone to know that he neither wants nor needs time off.
"I like working. I'd rather be right here," he said in the Oval Office.
That claim is part of the macho, deal-making, never-sleeping New Yorker persona that Trump has spent decades building.
But there's at least something to it.
Since arriving at the Trump National Golf Club, the 45th president has not exactly shown signs of wanting to get away from it all.
He started immediately with campaign fund raisers in the Hamptons on Long Island, where he raked in $12 million. On Tuesday, he returned to Air Force One for a wildly freewheeling speech at a Shell petrochemical factory in Pennsylvania.
On Thursday, he flies up to New Hampshire for a re-election rally.
And his Twitter account certainly isn't taking a break.
Trump has maintained a steady stream of pronouncements, ranging from retweeting a bizarre conspiracy theory to statements on the China trade war and other major affairs of state.
'This guy's different'
Of course, all presidents have to work on vacation.
Even when Trump rides his golf cart, a military aide is somewhere nearby with the nuclear "football" that contains the launch codes for nuclear weapons.
Advisors and experts are instantly contactable or even at his side. Secret Service bodyguards, supplemented by a small army of other law enforcement, deploy around the clock, along with the Beast limousine, the Marine One chopper and Air Force One jet.
The same goes for every other White House occupant.
Barack Obama enjoyed returning to his home state of Hawaii. Like Bill Clinton before him, he also spent time in the preppy east coast haven of Martha's Vineyard. George W. Bush loved his ranch down in Crawford, Texas, where he'd clear brush to work out the frustrations of being cooped up in Washington.
But they were all on call, all the time.
Trump, though, doesn't just react to news.
His presidential style - whether insulting opponents, talking to foreign leaders, or campaigning incessantly for re-election - depends on constantly dominating headlines.
Summertime changes nothing.
"This guy's different," says James Thurber, an expert on the presidency at American University.
"He never stops the politics. He uses these breaks also to have rallies. He's in the permanent campaign mode and uses language to stir up his base and be the lead story," he said.
"It's his strategy but I think it's also embedded in his personality. He has great ego needs."