The UAE's Ministry of Interior (MoI) has launched an introductory initiative with the hashtag (#MoI_Selfie).
The social media campaign was launched via Facebook, Twitter, Instagram, Google+, and YouTube in order to introduce the various customer service departments at the MoI.
The initiative was launched by the Social Media and TV Branch, representing the Security Media Department at the Directorate General of Security Support, the General Secretariat of the Office of HH Deputy Prime Minister & Minister of Interior.
First Lieutenant Fatima Al Shehhi, Director of the Social Media Center at the Security Media Department, noted that the Center uses the hashtag #MoI_Selfie to post video selfies prepared in collaboration with the TV Branch at the Department.
The initiative aims to acquaint community members with the different customer service departments and sectors at the Ministry of Interior, which are in direct contact with the public. The 15-second videos also acquaint the public with the valuable tasks and responsibilities carried out by the Ministry of Interior.
The Centre operates social media platforms Instagram, Facebook, Twitter, YouTube, and Google+ to offer timely coverage of all news related to the MoI and Police General Headquarters across the UAE with accuracy and speed.
It also communicates awareness messages and campaigns and introduces the MoI's services. The centre's operators give top priority to interaction with the public and endeavour to promptly answer their inquiries 24/7.
The Ministry of Interior's social media platforms have a large number of followers and represent a vital link between the MoI and the public. They also contributed to fostering security and social awareness via different media material that have received great acclaim and interaction from the various segments of the public.