US President Barak Obama is the most popular world leader on Facebook, followed by Indian Prime Minister Narendra Modi, according to a latest ‘World Leaders on Facebook study’ by Burson-Marstelle.
The data collected last month found that Facebook has become the platform of choice for world leaders and governments to engage with their countrymen, reported ‘mediavataar.com’.
Almost 90 per cent of all governments have an official Facebook presence with 169 of the 193 UN member states maintaining an official Facebook page.
Obama is the most popular world leader on Facebook with 46 million ‘likes’ on his Barack Obama campaign page.
Obama is closely followed by Modi with more than 31 million fans on his personal Narendra Modi page and 10.1 million fans on his institutional PMO India page, which is in third position.
However, Modi has the most interactive fans, with more than 200 million interactions on his Facebook ‘community’ in 2015 (the total number of post likes, comments and shares), more than five times as many as Obama.
Turkish President Recep Tayyip Erdogan, Indonesian President Joko Widodo and Egyptian President Abdel Fattah El Sisi occupy the top five positions of the most popular world leaders with more than 5 million likes each.
The Facebook page of the Presidency of the Dominican Republic is the most prolific page, with an average of more than 27 posts per day in 2015.
The data collected in January 2016 for ‘World Leaders on Facebook study’ is part of the first installment of the 2016 edition of Burson-Marsteller’s annual Twiplomacy study.