Narendra Modi's daring fashion choices have won plaudits in the past, but the Indian leader's decision to wear a suit with his own name printed all over it sparked a barrage of mockery on social media.
Also Read: Modi versus Michelle Obama
The rare sartorial misstep involved a pin-striped suit Modi wore for his one-on-one meeting with visiting US President Barack Obama on Sunday.
When images of the prime minister were enlarged, it became clear that the subtle stripes were made up of the words 'Narendra Damodardas Modi' printed in tiny letters on the tailored wool suit.
Close-up images of the suit have gone viral, triggering sardonic responses from social media users under the hashtag #ModiSuit.
"Maybe he was afraid that someone would steal his clothes?" Suprateek Chatterjee tweeted, calling it a "vanity-striped suit".
Other critics were more blunt. "What were his designers thinking," tweeted Vinay.
Isshqa: "Wearing pinstripe bandgala desgined with his name on it is Modi ji's way of saying - Mai apna fav hoon (I am my favorite)."
Tehmina: "Somewhere, narcissism just took its own life."
Steve Waldron: "Narendra Modi's style tip for world leaders: wear a suit with your name written on it."
Madhurika Sona Jain: "The next fashion trend for his cadres: out with saffron, in with the Narendra Modi pinstripe bandhgalas. #DapperPolitics."
The suit - Modi's second outfit of the day after he greeted the Obamas at the airport wearing a beige kurta and saffron shawl - clearly did not offend the US president.
Obama complimented Modi on his style during his toast at dinner that evening, and said he had considered wearing a kurta himself.
Modi is not the first world leader to wear his name on his sleeve. In 2011, former Egyptian leader Hosni Mubarak was photographed wearing a bespoke suit with his name printed into pin-stripes.