Six women wore the exact same dress at a wedding and weren't even bridesmaids.
The ladies all bought the black lace gown at Forever New - an Australian clothing line - for nearly £100 and when they all noticed the matching outfit, they took a group picture and posted it on the fashion brand's Facebook page.
Debbie Speranza, one of the six fashion faux pas victims, advised them to provide a service where wedding guests can check if others have ordered the same ensemble for an event.
She wrote: "You really should start a bridal registry so that your customers can inquire whether anyone else has purchased one of your dresses for the same event.
"Not we NOT the bridesmaids just the guests. (sic)"
Debbie admitted she only knew one of the women, who was her cousin, and the rest were complete strangers.
The post went viral, with more than 38,000 likes and 9,000 comments and Debbie revealed that it wasn't planned at all.
She said: "Not at all, I thought it was hilarious. Once we all stood together all the weddings were like 'wtf?'"