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Thousands of Elvis Presley fans are checking into 'heartbreak' hotels in NSW for the annual five-day Parkes Elvis Festival, which is timed to celebrate The King's January 8 birthday.
The die-hard fans at this year's event won't just be singing karaoke and taking in street parades.
On Saturday they will attempt to break the Guinness world record for the largest-ever gathering of Elvis impersonators.
The record attempt requires people to be dressed head-to-toe in Elvis attire and be ready to swivel their hips and belt out Love Me Tender at 8:30am AEDT at the Cook Park Main Stage.
Even the mayor of Parkes, Ken Keith, will be joining in, admitting he got a gold jacket for Christmas to go over his Elvis jumpsuit.
Last year's festival brought in 12,000 people - doubling the population of Parkes - and the mayor says they are expecting 10,000 to 12,000 this year.
He says it will be worth about $5 million to the town's economy.
"The showgrounds have been filling with RVs since last weekend," Mr Keith said.
"We have overseas visitors too - people from Singapore and Finland have already arrived and last year there were fans over from the UK and America."
The mayor says they are expecting "perfect" weather for this year's festival with temperatures expected to be in the low 30s.
It will be a lot cooler than last year's event which saw people sweating in their synthetic fibre jumpsuits and wigs as temperatures reached 40 degrees.
The festival runs until Sunday January 9.
Former yellow Wiggle Greg Page will be displaying his collection of Elvis paraphernalia, worth $3 million to $4 million, during the festival.
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