The Roads and Transport Authority, RTA, will run a host of diverse activities and sponsorships in support of the International Day of Happiness, coinciding with the launch of the fourth edition of Happiness Week from 19th to 25th March.
The move is part of the RTA’s efforts to turn the happiness concept into a reality through everyday practices.
The RTA also supports the Rove Hotels' "High Five" initiative, which started in metro stations on 16th March and will continue till 20th March.
The aim is to simply spread happiness as well as to encourage and foster a positive atmosphere on the metro.
Highlighting these events, Ahmed Mahboub, Executive Director of Customer Service, Corporate Administrative Support Services Sector at the RTA, said, "The Happiness Week comprises an array of quality events highlighted by RTA’s sponsorship of the Happiness Journey event held by the National Programme for Happiness & Positivity."
The journey will kick off at the Dubai Water Canal in the direction of Box Park on Al Wasl Road and return to the starting point. During the event, which is part of celebrations of the International Day of Happiness, the RTA will provide facilities to boost the event out of its social responsibility towards community events.
"The RTA also supports ‘High Five’ event held in conjunction with Rove Hotel, where hotel staff will be deployed in three metro stations: Burj Khalifa-Dubai Mall, Oud Metha and Deira City Centre. The event aims to bring smile and happiness to metro riders through symbolising their hands with High Five emoji, and associating them with station users to foster a cheerful atmosphere in the three stations," Mahboub continued.
"The Happiness Week will also include Tastahal event, where several organisations, departments, teams, individuals and service centres who have shown high efficiency in delivering their tasks of bringing happiness to people, will be honoured, besides honouring the best service. A special customers’ council session will be held to mark the occasion to heed to the views and suggestions of RTA’s clients to keep pace with their ambitions and the happiness level they anticipate," the Executive Director of Customer Service added.