Dubai International Financial Centre, DIFC, today announced that it will host the first race of the 2017 Bloomberg Square Mile Relay Global Series on 8th February, when up to 1,000 runners from Dubai’s leading businesses will once again take on the ultimate corporate relay.
The inaugural Bloomberg Square Mile Relay Dubai took place at DIFC in February this year, when companies like HSBC, J.P Morgan, Emirates NBD, Tecom and Dubai Airports joined hundreds of other corporates on the unique one-mile route that loops in and around the centre.
Following the resounding success of the first race, DIFC will once again host the international event.
Headline sponsor, Bloomberg, the global business and financial information and news leader, has supported the event since it launched in London in 2007.
The Bloomberg Square Mile Relay Dubai is the first leg of the 2017 series before the event moves on to Sydney, New York, London, Shanghai, Singapore, and Hong Kong where the concept has continued to grow in popularity with an ever-increasing number of companies signing up to the race.
Set in the heart of the financial district, the race will see participants from a variety of firms across the city battle it out for pole position as they make their way around the circuit through the iconic Gate Building.
Each team is made up of 10 runners, with each member running one lap of the course before passing the baton to the next runner.
The team with the fastest cumulative time for 10 one-mile laps will be crowned champions, and this year a new ‘Fastest Mixed Team’ award has also been introduced for those competing with at least four female runners.
Raja Al Mazrouei, Senior Vice President of Marketing and Corporate Communications at DIFC Authority, said, "The Bloomberg Square Mile Relay is the perfect opportunity for us to highlight DIFC as one of the leading financial centres in the world, alongside London, Hong Kong and New York. We are delighted to be the official venue partner for the second year running as it showcases not only the high calibre of companies located in the area but also the lifestyle destination that is on offer for the wider community to enjoy."