Dubai tees off with new website to boost golf tourism
Dubai today unveiled a new website to enhance awareness of the world-leading, premium golf destination that convenes - for the first time in one place - everything visitors and tour operators need to know about experiencing golf in the city.
Launched at the Asia Golf Tourism Convention (AGTC) in Danang, Vietnam, golfindubai.com provides information on the first-class courses designed by legends including Ernie Els, Sir Nick Faldo, Colin Montgomerie and Greg Norman, as well as details on leisure and practice facilities and wider hospitality offers.
A video of Masters and Omega Dubai Desert Classic champion Sergio Garcia facing India’s Anirban Lahiri in a battle of the big hitters – filmed at Skydive Dubai with the backdrop of the city’s iconic skyline - gives a sample of the compelling content on the website. Visitors to the site can also win a VIP trip that includes a playing spot in the 2018 Omega Dubai Desert Classic Pro-Am.
golfindubai.com was launched by Falcon Golf, an entity announced in February of this year to optimise the benefits golf brings to Dubai working closely with key local stakeholders such as its golf clubs and tournament sponsors, as well as Dubai Sports Council, Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Emirates Golf Federation.
Commenting on the new website, Peter Dawson, Chairman of Falcon Golf, said: “Driving greater golf tourism is one of the key goals we set ourselves on our establishment, and I’m delighted that just a few months into our operations we have launched a website which for the first time provides one place where Dubai’s fantastic golf offering is showcased in full.
“A coordinated approach between all parties who together make up Dubai’s golf experience will unquestionably pay dividends for all concerned. golfindubai.com is one important step in our endeavour to rekindle awareness among discerning holiday makers, business travellers and Dubai residents of the enjoyment they all can have playing or watching golf here.
“Not many places in the world can so readily offer the access to walk in the footsteps of champions like Tiger Woods, Rory McIlroy, Sergio Garcia and Shanshan Feng while playing a round of golf during your holiday or business trip. Dubai can, and thanks to the new website, finding out how has become a lot easier.”
His Excellency Helal Saeed Almarri, Director General of DTCM, said: “Dubai is one of the most esteemed golf locations in the world and has much to offer beyond the courses, from incredible hotels and pristine beaches, as well as world-class attractions for all ages, such as Dubai Mall, the Burj Khalifa and amazing water and theme parks.
“With more courses in the pipeline to complement the world-class choices already available, and initiatives such as this new website, there is huge potential for the sport to help us hit our target of 20 million visitors by 2020.”
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