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10 December 2023

Emirates NBD boost for Dubai Desert Classic

2010 Omega Dubai Desert Classic champion Miguel Angel Jimenez lines up a putt at the Emirates Golf Club’s Majlis course. (SUPPLIED)

By Staff

Emirates NBD has teamed up with ‘golf in Dubai’ as co-sponsor, Official Bank and Caddy Bid Sponsor of the Omega Dubai Desert Classic to be held at the Emirates Golf Club from February 7 to 13.

With the world’s number one Lee Westwood joining Tiger Woods in a strong field, the European Tour event has already created a buzz on the international circuit. Woods will be chasing a third title in Dubai to match the feat of South Africa’s Ernie Els during his sixth visit to the tournament in 10 years.
“Dubai has established itself as the regional capital for sport, hosting international events and championships. With the Emirate home to several world class courses, it is also becoming a significant destination for golf, one of the fastest growing sports in the region,” said Vikram Krishna, Head - Group Marketing, Emirates NBD.
“As a leading bank in the region headquartered in the UAE, Emirates NBD is committed to supporting the development of sports, through working with top quality organisations in the sporting sector.”
“The Omega Desert Classic is the oldest-running golfing tournament in the region and offers an exceptional experience as it attracts some of best names in the game. We are delighted to partner once again with golf in Dubai, which has been instrumental in promoting the Omega Desert Classic and raising the profile of the game in local and regional circles,” he added.
Mohamed Juma Buamaim, vice-chairman and CEO of golf in Dubai, said: “Sharing Emirates NBD’s common goal of further cementing UAE’s position as a key player in the world's golfing community, we are delighted to have them once again on board for what we believe will be a splendid event. We are delighted to have such a wonderful family of sponsors for golf in Dubai,” he said.
Omega is the event’s title sponsor and Dubal (Dubai Aluminium), the main sponsor. Co-sponsors include: CNN, Gulf News, Emirates NBD, Jumeirah and Wasl. Event patrons are Dubai Duty Free, Carpetland and Motivate.