Two-time Major champion Rory McIlroy added an athletic twist to the traditional ribbon-cutting ceremony when he opened Dubai’s first Nike Golf stand-alone retail store in front of a mass of delighted fans and shoppers at Dubai Mall.
Ahead of this week’s Omega Dubai Desert Classic, McIlroy showed off his finely tuned short-game skills to open Sun & Sand Sports’ new store, putting the new RZN Black ball across the shop’s threshold using his Method 006 putter.
Adding a bespoke, personal touch to the exclusive Nike Golf brand store, McIlroy took the time to carefully scroll his name in Arabic on one of the walls. The gesture reflected his fondness of the region, having been competing in the UAE since 2006.
McIlroy said: “It’s great to be part of the Nike Golf team. Nike is all about innovation and expanding the game across the globe. It’s great to see Nike Golf open a store like this in the Middle East where more golf courses are opening up. Nike recognises golf as an athletic sport and it’s great to see that reflected in the equipment on sale in the store."
“We are delighted that Rory McIlroy chose to open our new Nike Golf retail store in Dubai Mall, and we hope his season goes from strength-to-strength following a superb performance at the recent Abu Dhabi Championship,” said Angus Moir, Nike Golf EMEA General Manager.
“Golfers in Dubai and from across the UAE region will be able to buy the latest equipment and apparel from Nike Golf, including the Covert 2.0 Tour and RZN Black ball as used by Rory himself, as well as the Lunar Control II shoes and the Lightweight Innovation Colour polo he will be wearing this week,” he added.
Inside the store, Rory met and took pictures with fans who had won competitions in the week leading up to the launch, and presented them with special signed Nike Golf outfits.
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