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Italian sports car manufacturer Ferrari on Tuesday announced the Middle East debut of “Ferrari Racing Days”, promising thrilling track action for owners of the non-competitive Formula one single seater and XX cars, and a F1 Exhibition open on Saturday for the public.
To be held from March 7-9 2013, the wheel-to-wheel extravaganza that will witness a total of 17 cars navigating the Yas Marina circuit in Abu Dhabi is organised by the Ferrari Corse Clienti (Customer Racing) department.
Kicking off on Thursday, March 7, at 3:00pm and running to Saturday 9 March until 11.45pm, public will have access to the event from 3:00pm on Saturday. Tickets are priced for entry into the grand stand at Dh25 per person and children below 11 years enter free.
Ferrari World Abu Dhabi will also be a participant at the Ferrari Racing Days to celebrate the marque’s passion for racing. The world’s first and only Ferrari-themed park will kick-start momentum to the ‘Ferrari Racing Days’ from March 1 at the ‘Scuderia Challenge’. In a contest held over seven days, the fastest on each day will win a ‘Hot Lap’ on the Yas Marina Circuit - an experience of true performance, control and exhilaration in a Ferrari driven by a professional driver.
For every Ferraristi, the event is a thrilling must-attend. In September 2012 at the Silverstone circuit in the UK, a Guinness World Record of the largest parade of 964 Ferrari cars was set. In a three car grid, the car trail extended 3.66miles on the Grand Prix circuit. Previous record holders for such feats include Silverstone with 385 cars in 2007 and Fuji circuit with 490 Ferrari cars in 2008.
Giulio Zauner, General Manager, Ferrari Middle East and Africa, said: “The Ferrari Racing Days is held at prominent circuits around the world equipped with the latest safety solutions. We are delighted to host its Middle East debut in the Yas Marina circuit, which has witnessed four Grand Prix.
Sales up in Middle East and Africa
Italian sports car manufacturer Ferrari said its recorded higher profits in the Middle East and Africa in 2012.
The positive trend in the Middle East and Africa continued with an increase of 4.5 per cent with deliveries of cars rising to 556, Ferrari said.
Globally, Ferrari posted records results in its best ever trading period in the company’s 66-year history.
A total of 7,318 road cars were delivered to the dealership network in 2012, an increase of 4.5 per cent, while revenues totaled 2.433 billion euro - up 8 per cent.
Trading profit jumped by 12.1 per cent to 350 million euro, with net profits coming in at just under 244 million euro (+17.8 per cent) and RoS (Return on Sales) of 14.4 per cent which is very much on a par with the top companies in the luxury sector.
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