Dubai: Dubai Police General Command, represented by the Esaad Card Centre, has renewed its partnership with GMG, offering Esaad cardholders discounts of up to 20% across a range of the group’s brands in the UAE.
The offers cover several retail and service categories, including fashion, sporting goods, furniture, household products, pharmacies, nurseries and grocery stores.
The partnership renewal was signed by Brigadier Salah Mohammad Al Marzouqi, Director of the Esaad Card Centre, on behalf of Dubai Police, and Abdullah Thani Al Marar, Senior Director of Government Relations, on behalf of GMG.
The signing ceremony was attended by Yousuf Ali Al Janahi, Executive Director of Government Affairs and Partnerships, alongside representatives from both organisations.
More savings for cardholders and their families
The renewed agreement reflects the Esaad Card Centre’s commitment to maintaining long term partnerships with leading companies across different sectors and securing attractive offers that meet the needs of cardholders and their families.
By expanding access to discounts across essential products and services, the partnership aims to ease financial pressures, increase purchasing power and provide more choices for everyday spending.
The initiative also reflects Dubai Police’s efforts to translate corporate partnerships into practical benefits that enhance quality of life and promote happiness among Esaad cardholders.
Benefits across 10 sectors
The Esaad Card offers benefits across 10 major sectors: education, automotive, family services, health and sports, shopping malls and retail, housing, public services, restaurants and entertainment parks, tourism and travel, and online shopping.