Global bank HSBC’s video, about welcoming first risers on the first day of the new year in Dubai, has gone viral on social media.
It has so far attracted more than half-a-million shares and likes on YouTube and Facebook.
Titled ‘First on 1st’, the video reaches out to the simple human desire to do more, be more and achieve more.
At dawn of January 1, 2016, stands were set up by HSBC at the beach, and cycling and jogging tracks, in Dubai to welcome first risers. Those who resolved to start the new year on a different note, were given surprise gifts.