Samsung's new ads for Galaxy S6 and S6 Edge

Samsung has just unveiled a new TV commercial that it plans to air across the globe to promote its latest two flagship devices the Galaxy S6 and the S6 Edge.

Is it was Jimmy Fallon and Justin Timberlake  who Apple hired for the voiceovers for the iPhone 6 and 6 Plus commercials, the South Korean firm has used the creative abilities of none other than the award winning director Mark Romanek.

“The Next is Now campaign, for the completely redesigned Galaxy S6 and S6 edge, is part of one of Samsung’s biggest launches in recent years. Next is Now will be featured around the globe, supporting all campaign components, including television, digital, experiential, OOH and retail activations,” said Samsung.

Soon after the launch of the iPhone 6 and 6 Plus Apple had released its TV commercial which mainly focused on the bigger size and its camera’s abilities.

Samsung’s commercial also features the British singer-songwriter Rita Ora, who can be seen recording her latest track, “New York Raining,” in the studio.

Samsung has also lined up a series of related television advertisements scheduled to be released.

You can watch each of the commercials in the links below.

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