Road deaths in Abu Dhabi have shown a remarkable drop, thanks to the new strategy of traffic safety rolled out in the emirate.

Figures released by Col Hussain Ahmed Al Harithi, Director of Traffic and Patrol at the AD Police, showed that the number of deaths caused by road mishaps dropped by 51 per cent during July this year compared to the same period during last year.

He also revealed that the total number of deaths and severe injuries in Abu Dhabi declined in July by 38 per cent compared to the same period last year.

A total of 41 road deaths were recorded in a single month in Abu Dhabi while this dropped to 20 cases of deaths in the same period this year, showed the figures.

The major reasons of traffic accidents during last month were human errors like abrupt turnings, negligence, lack of concentration and closed driving without leaving enough distance between vehicles.

Col Al Harithi also attributed the drop in fatal accidents to the intensive traffic awareness campaigns launched by the traffic department and the role played by the media in mentoring the behaviour of motorists.