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27 April 2024

Apple Inc. decides to, finally, kill the iPhone in June

Published
By Vicky Kapur

Apple Inc. (NASDAQ:AAPL) will be making its original iPhone, launched in 2007, obsolete on June 11, 2013.

On January 9, 2007, Steve Jobs unveiled the iPhone to the world at the Macworld Expo. “Every once in a while a revolutionary product comes along that changes everything,” the late CEO said.

Well, whatever is born, has to die. And so will iPhone.

According to an internal Apple Inc. document leaked to 9to5Mac, Apple will be marking a host of devices as ‘obsolete’ or ‘vintage’ on that date, relegating them to an end-of-service-obligation status.

This means that if you still have the original iPhone (seriously?), and you break it after June 11, Apple won’t offer any support or service your ‘vintage’ iPhone.

Indeed, the manufacturing of the original iPhone was discontinued in 2008, when Apple Inc. launched the iPhone 3G (the earlier version had only EDGE 2G offering), but the Cupertino-based tech giant was still entertaining clients that walked into its worldwide stores with a broken/faulty iPhone.

It won’t do that any longer – except in California (US), but the catch is that the original iPhone will have to be purchased in California. So, June 11 is officially the last day for original iPhone support and service warranty.

Why June 11? Oh, it’s WWDC, of course. Apple Inc.’s annual Worldwide Developer’s Conference (or WWDC, for short), takes place from June 10 to 14 this year in San Francisco. That’s where Apple has traditionally showcased its up and coming products and software.

Analysts maintain that the under-pressure Apple Inc. will, this time around, introduce the iOS 7 and iOS X, its newest mobile and desktop operating systems, respectively.

Apple Inc.’s shares (NASDAQ:AAPL) have been under a lot of stress of late. An Apple share changed hands for more than $705 on September 19, 2012 – seven or so months ago. Within seven months to the date, on April 19, 2013, shares had plunged to $385 apiece. While it’s recovered (a bit) to $442.78 this morning, it’s clearly not having a great year 2013 – so far.

And Apple would definitely want to change that. In fact, that’s what fans and investors have come to expect from Apple. Which is why tickets to its annual WWDC sell like hotcakes. According to Business Insider, tickets to this year’s conference in June sold out in a record two minutes. Last year, tickets sold out in two hours. In 2008, it took about two months.

Apple may or may not unveil the much-rumoured iPhone 5S with fingerprint ability at the June event, but most experts expect the device to be available by September this year.