Dubai’s Department of Tourism and Commerce Marketing had a successful participation at the International Tourism Fair ITB-2013 in Berlin, which concluded on Sunday.
Some 123 participants from the tourism industry in Dubai took part in the fair alongside the General Directorate of Residency and Foreigners Affairs-Dubai, Expo2020, and Dubai Events and Promotions Establishment (DEPE).
DTCM was represented in this event by a big delegation that included media relations, business development, cruise and MICE business, sports and event management companies; and government entities such as Dubai Convention and Events Bureau (DCEB), Dubai Cruise Terminal.
Saleh Mohamed Al Geziry, director of overseas promotions and inward mission, commended DTCM’s team and its efforts exerted to achieve one of the most successful participations by DTCM abroad.
Moza Al Youha, DTCM’s director of media and advertising, said she held several meetings with German and international representatives of various advertising and media companies, to discuss promoting Dubai via electronic, print and televised adverts, and compare notes on the various advertising methods done by touristic destinations.
Abdullah bin Suwaidan, Deputy Director of Inward Missions, said that in 2012, DTCM hosted 245 tourist and media delegations that had 2,919 delegates from various nationalities, compared to 219 delegations in 2011 of 2,550 delegates.
He added that DTCM’s participation at ITB-2013 was successful at all levels, and the participants were satisfied with the results.
Asmaa mohammed, Head of Region East & West Europe - Overseas Promotions and Inward Missions, commented that DTCM’s 123 delegates held over 3000 meetings with their German and international counterparts to sign/renew agreements.
She revealed that Dubai Events and Promotions Establishment held several meetings to promote the upcoming events in Dubai this year, adding that Dubai received seven awards during the fair, which are:
Best promotional film award, best representative office in Germany Award, best tourism destination in the region, and one of 10 best exhibitors at the fair award, in addition to listing 3 of Dubai’s hotels, Atlantis, Sarai Zaabel, and Gloria, among the world’s top 100 hotels.
Tyler Stellman, Head of Sport Tourism Development, said the sector saw a large interest during its participation with DTCM. He added that he had met with the Premium Events Agency to bring the world’s most renowned athletes to Dubai. As well, he met with EuroSport Agency to discuss mutual cooperation to promote sports tourism in Dubai. Stellman also said an agreement was made with several German tourism companies to develop tourism related to golf, during the coming year.
Suresh Babu, Senior Executive at DTCM’s Cruise Tourism department met representatives of the top tourism companies specialized in cruise tourism to further develop relations with those companies and increase the number of cruise tourists coming to Dubai.
Abu Dhabi wins two awards at ITB
Abu Dhabi marked its record-breaking appearance at the ITB Berlin travel trade fair by scooping double honours in the Cologne Business School show awards.
Abu Dhabi Tourism &'Culture Authority (TCA Abu Dhabi), which mounted a pavilion shared by 63 stakeholders, took the award for ‘Best Exhibit and Attractions' recognising the cultural attractions of a calligraphy, henna design and perfumery which proved popular with visitors. The authority then went on to take the blue-ribbon award of ‘Best of The Best' after being judged to top all award-winners.
The awards followed a survey of all stands at the show by students from the Cologne Business School which ranked the pavilions on quality of stand construction, information content, service quality as well as friendliness and special effects.
The awards were received on Abu Dhabi's behalf by TCA Abu Dhabi's International Promotions Executive Anoud Al Khalifa and Mariam Al Shamsi, a UAE student who assisted with the perfumery activity at the pavilion.
"It all came as something as a surprise to us as the visit by the assessing students was carried out without us knowing. It is all quite gratifying to know that they were extremely well received, as we hope all our visitors are. The evening came to a climax when our two Emirati girls went up to receive the awards and were given a standing ovation by a packed audience," said Mubarak Al Nuaimi, Director Promotions & Overseas Offices, TCA Abu Dhabi.