Only 1 in 6 smartphones sold in Q2 from Apple

Appeal dims as Samsung shines

The once-sexy iPhone is starting to look small and chubby.

That's become a problem for Apple, which revealed last week that iPhone sales have slowed. Part of the problem is that the competition has found a formula that works: Thinner phones with bigger screens.

For a dose of smartphone envy, iPhone owners need to look no further than Samsung Electronics Co., the number-one maker of smartphones in the world. Its newest flagship phone, the Galaxy S III, is sleek and wafer-thin. It can run on the fastest networks and act as a "smart wallet," too - two things the Apple's iconic phone can't do.

Says Ramon Llamas, an analyst with research firm IDC: The iPhone "is getting a bit long in the tooth."

Apple has become the world's most valuable company on the back of the iPhone, which makes up nearly half of its revenue.

The iPhone certainly has room to grow: Only one in six smartphones sold globally in the second quarter had an Apple logo on its back.

When Apple reported financial results for its latest quarter last week, a new phenomenon was revealed: Buyers started pulling back on iPhone purchases just six months after the launch of the latest iPhone model.

Apple executives blamed the tepid sales on "rumors and speculation" that may have caused some consumers to wait for the next iPhone, which is due in the fall. But in the past, iPhone sales have stayed strong nine months after the new model is launched, then dipped as people began holding off, waiting for the new model.

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