Dubai Lynx gets jury presidents

Richard Beaven, Worldwide CEO of Initiative, and Dylan Taylor, the Direct Creative Director of BMF, have been appointed Media Jury President and Direct Sales Promotion and Interactive Jury President, respectively, for the Third Dubai Lynx Awards, the creative advertising and communications awards for the Middle East and North Africa (Mena).

Beaven, an international marketing, advertising and media expert, is responsible for leading Initiative's worldwide strategy and operations. Working with a host of top clients, he is attributed for bringing innovative approaches to the position.

"Media is now taking centre stage in communications in the Mena region. I'm looking forward to seeing the outstanding media ideas and results coming from one of the world's most vibrant regions," said Beaven.

An experienced judge of many awards, Taylor, now based in Australia, has also worked in the UK, Dubai and Bahrain, and has picked up many awards himself along the way. He said: "I'm really excited to come back to the Middle East, it's such a vibrant place. It will be great to see how the work has progressed, and I'm looking for some standout pieces that cement the region's place on the creative map."

Both Beaven and Taylor will each lead international jury panels of professionals in their respective fields.

Philip Thomas, CEO of Cannes Lions, organisers of Dubai Lynx, said: "We are truly delighted to have Richard and Dylan on board to chair these two juries and I'm sure that their leadership skills, international experiences and knowledge will add to the burgeoning reputation of the Dubai Lynx as the foremost creative awards in the region."

Entries for the Third Dubai Lynx Awards opened on December 2.

The Second Dubai International Advertising Festival incorporating the Dubai Lynx Awards, the Middle East and North Africa Advertising Awards for Creative Excellence, will be held from March 15 to 17 in Dubai.

Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

The festival will bring to the Middle East and North Africa a varied series of high-profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region.

The Third Dubai Lynx Awards, which are part of the Festival, will honour creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing (incorporating Direct Marketing), Media and Interactive advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Mena region.

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